Compare Shopify Email vs Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing &amp; SMS
Brand: Omnisend

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Overview

What is Shopify Email?

Shopify Email is a built-in email marketing tool designed specifically for Shopify merchants. It allows users to create, send, and track email campaigns directly from their Shopify admin.

Key Strengths:

Seamless integration with Shopify stores
No additional app installation required
Pay-as-you-go pricing with no monthly fees

What is Omnisend Email Marketing & SMS?

Omnisend is an all-in-one email and SMS marketing platform designed for eCommerce businesses. It offers advanced automation, segmentation, and analytics to help store owners drive sales.

Key Strengths:

Powerful automation workflows (e.g., abandoned cart, welcome series)
Seamless Shopify integration with pre-built templates
Combined email and SMS campaigns for higher engagement

Rating

2,520 Reviews

9.2

6,161 Reviews

9.1

Pricing

Install App More info

Features

Drag-and-drop editor
Customer segmentation
Performance tracking
Sales-focused templates
Ai-generated content
Automated email triggers

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Screenshots

+ 1 more

Omnisend Email Marketing & SMS screenshot

+ 2 more

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Pros

User-friendly and easy to navigate interface
Integrated seamlessly with Shopify, enhancing platform trust
Drag-and-drop editor and sales-focused templates for quickly creating branded emails
Pre-built automation templates and customer segmentation to target specific audiences
Tracks results like click-through rates, products added to cart, and purchases
AI-generated email subject lines, body copy, and optimized send times
Cost-effective, especially beneficial for small businesses with limited budgets
Allows saving and reusing templates for future email campaigns
Supports multiple customization options including images, links to products, specific sales, and discounts
Enhances customer interaction and engagement, supporting business growth and retention
Some users have found it to integrate well with other platforms like Faire

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Cons

Limited advanced email marketing tools compared to other apps
Issues with sender email address visibility and professional appearance
Reports of feature limitations, such as unable to send emails to non-opted-in users
Complaints about not showing open rates for campaigns
Misleading information about free email limit and base price
Segment parameter issues causing improper targeting
Problem with emails being sent without profile images and different sender email addresses
Periodic unexpected billing issues reported by users
Users suggesting the need for more seasonal templates and customization options

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Launched

Apr 19, 2025

Developer

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,679

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

6,161

Make Your Choice

Install App More info View alternatives

Compare Shopify Email vs Omnisend Email Marketing & SMS

Shopify Email

Omnisend Email Marketing & SMS

Shopify Email

Omnisend Email Marketing & SMS

Overview

Overview

What is Shopify Email?

What is Omnisend Email Marketing & SMS?

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by Shopify

Built by Omnisend

Make Your Choice

Make Your Choice

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