Leap Auto vs Easy Tag: Best GTM & Data Layer Tags

Name: Easy Tag ‑ GTM &amp; Data Layer
Brand: TAGinstall

Leap Auto Tags | All‑in‑1 Tags

A smart way to automatically tag orders, customers & products

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Leap Auto Tags | All‑in‑1 Tags

A smart way to automatically tag orders, customers & products

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Overview

What is Easy Tag ‑ GTM & Data Layer?

Easy Tag GTM is a Shopify app focused on bulk tag management with seamless Google Tag Manager (GTM) and data layer integration for advanced tracking.

Key Strengths:

Advanced GTM and data layer compatibility
Bulk tag editing with automation features
Detailed analytics for tracking tag performance

Rating

231 Reviews

8.4

103 Reviews

9.1

Pricing

Install App More info

Features

Pre-built templates
Automated tagging
Custom workflows
Real-time processing
Custom matching rules

Quick installation
Pre-built data layer
Improved data accuracy
Optimised for speed
Ready-made tags

Screenshots

Leap Auto Tags | All‑in‑1 Tags screenshot

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Pros

Automatically tags products, customers, and orders based on custom rules
Helps streamline order management and creation of customer segments for marketing campaigns
Enhances product discovery by categorizing products efficiently
Allows creation of unlimited, custom workflows tailored to unique business needs
Supports the use of custom matching rules that can be combined using operators like AND & OR
Real-time tagging of entries that match specified filtering conditions
Ability to run workflows to tag existing orders, customers, or products
100+ pre-built workflows available to help users get started quickly

Simple, fast, and accurate implementation of Google Tag Manager
Ensures data is gathered and reported correctly, reducing guesswork
Improves data accuracy
Quick and easy to install
Optimized for speed
Saves days of work
Pre-built data layer with all e-commerce events (eg, purchase, addToCart)
Over 50 ready-made tags for various platforms (eg, GA4, Google Ads, Facebook, Pinterest)
Positive user review indicating life-saving utility and effective support

Cons

May have a learning curve for users not familiar with setting up custom workflows and matching rules
Could require frequent adjustments to workflows to ensure accurate tagging as business needs change

Limited user reviews to gauge broader consensus
No mention of pricing or potential costs
No detailed documentation or tutorial information referenced

Launched

Dec 03, 2020

Nov 17, 2020

Developer

Built by Leapsoft

Apps:

Average Rating:

4.9

Reviews:

231

Built by TAGinstall

Apps:

Average Rating:

4.8

Reviews:

103

Make Your Choice

Install App More info View alternatives

Leap Auto vs Easy Tag: Best GTM & Data Layer Tags

Leap Auto Tags | All‑in‑1 Tags

Easy Tag ‑ GTM & Data Layer

Leap Auto Tags | All‑in‑1 Tags