Compare Klaviyo: Email Marketing & SMS vs Omnisend Email Marketing & SMS

Name: Omnisend Email Marketing &amp; SMS
Brand: Omnisend

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Klaviyo: Email Marketing & SMS

Power smarter digital relationships with email marketing & SMS

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

Overview

What is Klaviyo: Email Marketing & SMS?

Klaviyo is a powerful email and SMS marketing platform designed for eCommerce businesses. It offers advanced segmentation, automation, and analytics to help brands drive sales and customer engagement.

Key Strengths:

Advanced segmentation and personalization
Robust automation workflows
Detailed analytics and reporting
Seamless Shopify integration

What is Omnisend Email Marketing & SMS?

Omnisend is an all-in-one email and SMS marketing platform designed for eCommerce businesses. It offers advanced automation, segmentation, and analytics to help store owners drive sales.

Key Strengths:

Powerful automation workflows (e.g., abandoned cart, welcome series)
Seamless Shopify integration with pre-built templates
Combined email and SMS campaigns for higher engagement

Rating

3,455 Reviews

8.9

6,161 Reviews

9.1

Pricing

Install App More info

Features

Revenue tracking
Segmentation
Personalized emails
Product reviews
Sms campaigns
Omnichannel templates
Ai tools
300+ integrations
Real-time data

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Screenshots

Klaviyo: Email Marketing & SMS screenshot

+ 2 more

Omnisend Email Marketing & SMS screenshot

+ 2 more

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Pros

Highly targeted, personalized emails and texts
350+ integrations for centralized data
Built-in AI tools and proven automation templates
On-demand and live assistance
Easy to use and professional
Great for increasing sales and revenue
Strong customer support team
Seamless integration with Shopify
Advanced features for segmentation and learning
Real-time revenue data per campaign
Time-saving with automated email flows

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Cons

Expensive for small businesses
Issues with account management
Customer support can be unresponsive or slow
Billing issues and lack of proration
High minimum cost for entry-level plans
Some features can be confusing
Problems with API migrations
Template and email display issues on free plan

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Launched

Apr 19, 2025

Developer

Built by Klaviyo

Apps:

Average Rating:

4.7

Reviews:

3,568

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

6,161

Make Your Choice

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Compare Klaviyo: Email Marketing & SMS vs Omnisend Email Marketing & SMS

Klaviyo: Email Marketing & SMS

Omnisend Email Marketing & SMS

Klaviyo: Email Marketing & SMS