Compare By the Numbers: AI Analytics vs Microsoft Clarity: AI Insights

Name: Microsoft Clarity: AI Insights
Brand: Microsoft Clarity

By the Numbers: AI Analytics

Customer Audience Analytics with LTV, Cohort, Retention & more

Microsoft Clarity: AI Insights

"Enhance sales with AI-driven insights: track, analyze, and optimize engagement."

By the Numbers: AI Analytics

Customer Audience Analytics with LTV, Cohort, Retention & more

Microsoft Clarity: AI Insights

"Enhance sales with AI-driven insights: track, analyze, and optimize engagement."

Rating

78 Reviews

9.1

59 Reviews

5.8

Pricing

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Features

1-click integrations
Audience segmentation
Kpi dashboard
Customer lifetime value
Weekly reports
Cohort retention
Repurchase analytics
Historical comparisons

Ai-driven insights
Replays & heatmaps
Smart events
Ads performance analysis
Seamless & secure

Screenshots

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Microsoft Clarity: AI Insights screenshot

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Pros

Comprehensive analytics tools, including Customer Lifetime Value, Cohort Retention, and Repurchase Analytics
Powerful segmentation and audience builder capabilities
Ability to view customers in segmented groups for targeted marketing campaigns
Seamless integration with Google Ads and Klaviyo, enhancing marketing efficiency
Offers valuable insights into revenue, growth, and retention opportunities
Highly recommended by users for elevating customer analytics and marketing automation
Excellent customer support and onboarding experience, tailored to specific business needs
Affordable price point with high functionality
Weekly email reports, historical data comparisons, and easy CSV export

AI-Driven Insights: The app provides detailed insights into customer behavior using AI, helping in identifying friction points and optimizing sales.
Replays & Heatmaps: Users can watch recordings of how visitors interact with the store, offering a clear visualization of customer engagement.
Smart Events & Conversion Funnels: The app helps identify drop-off points allowing businesses to recover lost sales.
Ads Campaign Performance Analysis: Users can optimize their Microsoft and Google Ads spend through detailed performance analysis.
Real-Time Insights: It offers real-time insights into visitor engagement from browsing to checkout, providing immediate actionable data.
Seamless & Secure: The app is GDPR and CCPA compliant, ensuring data security and privacy, and integrates cookie consent.

Cons

Complexity: Despite being described as easy to use, the depth of data and analysis options might be overwhelming for some users.
Limited Integration: While it optimizes Microsoft and Google Ads, it might lack integration with other marketing platforms.
Learning Curve: Users may require time to learn and fully utilize all the features offered by the app, especially those unfamiliar with data analytics.
Potential Over-Reliance: Businesses might become over-reliant on AI-driven insights, potentially overlooking the need for human analysis and intuition.

Launched

Dec 05, 2017

Jul 16, 2025

Developer

Built by Unsupervised LLC

Apps:

Average Rating:

4.9

Reviews:

Built by Microsoft Clarity

Apps:

Average Rating:

3.8

Reviews:

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Compare By the Numbers: AI Analytics vs Microsoft Clarity: AI Insights

By the Numbers: AI Analytics

Microsoft Clarity: AI Insights

By the Numbers: AI Analytics