Compare AdRoll Marketing & Advertising vs Attribuly

Name: Attribuly
Brand: Attribuly

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Attribuly

Allocate your marketing budget like an expert

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Attribuly

Allocate your marketing budget like an expert

Overview

What is Attribuly?

Attribuly Analytics is a Shopify app focused on multi-touch attribution, helping merchants understand the full customer journey and the impact of marketing channels.

Key Strengths:

Multi-touch attribution modeling
ROI tracking for ad spend
User-friendly interface

Rating

315 Reviews

6.3

129 Reviews

8.6

Pricing

Install App More info

Features

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

Centralized dashboard
Customer segmentation
Accurate conversion tracking
First-party cookies
10+ integrations
Cross-channel attribution
Campaign performance analysis
Budget allocation
Increase roas
Measure roi
Advanced influencer tracking
Customer journey insights
Ltv & profit tracking
Blended roas

Screenshots

AdRoll Marketing & Advertising screenshot

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Pros

Uses a decade of data and machine learning to retarget current and future customers effectively
Personalizes messages with dynamic images of products that users have already engaged with
Supports display ads on millions of websites
Integrates social ad campaigns on TikTok, Meta, and Pinterest
Pairs unlimited emails with ads for peak performance
Runs pre-optimized retargeting campaigns across ads and email
Centralizes performance metrics in one place

Accurate conversion tracking with native first-party cookies
Over 10 integrations including ads, social media, SEO organic, affiliates, influencers, Facebook Shop, and POS
Improved tracking for various ad platforms such as Facebook, Google, Tiktok, LinkedIn, and Pinterest
Centralized dashboard with customer journey insights, LTV, profit, margin, and blended ROAS
Advanced tracking, collaboration, and analysis for influencer marketing
Capable of creating segments using ad interactions, behaviors, and demographic data
Highly recommended for businesses just starting out

Cons

Connection issues with Google account, limiting ad platform capabilities
Significant credit card holds when setting up ads, immobilizing funds
Dynamic campaign images can be inconsistent, impacting brand identity
Logo color and appearance issues in the dashboard, with inadequate support
Lack of real-time campaign previews, making it hard to ensure brand alignment
Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
Time-consuming setup and troubleshooting with insufficient support assistance
Overall negative user experience due to aesthetic and functionality challenges

Launched

Aug 18, 2015

Mar 03, 2022

Developer

Built by AdRoll

Apps:

Average Rating:

4.3

Reviews:

315

Built by Attribuly

Apps:

Average Rating:

4.4

Reviews:

129

Make Your Choice

Install App More info View alternatives

Compare AdRoll Marketing & Advertising vs Attribuly

AdRoll Marketing & Advertising

Attribuly

AdRoll Marketing & Advertising