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AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Attribuly

Allocate your marketing budget like an expert

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Attribuly

Allocate your marketing budget like an expert

Overview

Overview

What is Attribuly?

Attribuly Analytics is a Shopify app focused on multi-touch attribution, helping merchants understand the full customer journey and the impact of marketing channels.

Key Strengths:

  • Multi-touch attribution modeling
  • ROI tracking for ad spend
  • User-friendly interface

Rating

Rating

325 Reviews
7.9
131 Reviews
8.4

Pricing

Pricing

  • $40-$80 / Month
  • Free Plan Available
  • $0.5-$12000 / Month
  • Free Plan Available
  • 30 Days Free Trial

Features

Features

  • Automations
  • Email campaigns
  • Display ads
  • Social ad integrations
  • Reporting & analysis
  • Centralized dashboard
  • Customer segmentation
  • Accurate conversion tracking
  • First-party cookies
  • 10+ integrations
  • Cross-channel attribution
  • Campaign performance analysis
  • Budget allocation
  • Increase roas
  • Measure roi
  • Advanced influencer tracking
  • Customer journey insights
  • Ltv & profit tracking
  • Blended roas

Screenshots

Screenshots

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Pros

Pros

  • Uses a decade of data and machine learning to retarget current and future customers effectively
  • Personalizes messages with dynamic images of products that users have already engaged with
  • Supports display ads on millions of websites
  • Integrates social ad campaigns on TikTok, Meta, and Pinterest
  • Pairs unlimited emails with ads for peak performance
  • Runs pre-optimized retargeting campaigns across ads and email
  • Centralizes performance metrics in one place
  • Accurate conversion tracking with native first-party cookies
  • Over 10 integrations including ads, social media, SEO organic, affiliates, influencers, Facebook Shop, and POS
  • Improved tracking for various ad platforms such as Facebook, Google, Tiktok, LinkedIn, and Pinterest
  • Centralized dashboard with customer journey insights, LTV, profit, margin, and blended ROAS
  • Advanced tracking, collaboration, and analysis for influencer marketing
  • Capable of creating segments using ad interactions, behaviors, and demographic data
  • Highly recommended for businesses just starting out

Cons

Cons

  • Connection issues with Google account, limiting ad platform capabilities
  • Significant credit card holds when setting up ads, immobilizing funds
  • Dynamic campaign images can be inconsistent, impacting brand identity
  • Logo color and appearance issues in the dashboard, with inadequate support
  • Lack of real-time campaign previews, making it hard to ensure brand alignment
  • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
  • Time-consuming setup and troubleshooting with insufficient support assistance
  • Overall negative user experience due to aesthetic and functionality challenges

Launched

Launched

Aug 18, 2015
Mar 03, 2022

Developer

Developer

Apps:

1

Average Rating:

4.3

Reviews:

325

Apps:

1

Average Rating:

4.3

Reviews:

131

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