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Customer reviews: Swish (formerly Wishlist King)

Develop by Shopify

Wishlist King is a popular Shopify app that helps store owners enhance customer experience by enabling wishlist functionality. This review covers its features, pricing, and real user feedback to help you decide if it’s the right fit for your store.

Reviews (282)

Overall rating
5

What Merchants Think

Merchants overwhelmingly praise "Swish (formerly Wishlist King)" for its excellent functionality and seamless integration with various Shopify themes. Reviewers consistently mention the app's ability to improve customer engagement through effective wishlist management. The standout aspect appears to be the exceptional support team, frequently highlighted as going above and beyond to assist users with customization and integration needs.

Key Strengths

  • Seamless integration with Shopify stores and custom themes
  • Outstanding customer service and support, particularly from team members like Toby, Alex, and Max
  • Easy setup and user-friendly interface
  • Customizable features and analytics tools
  • Proven track record with long-term users reporting no issues
  • Contributes to increased customer engagement and conversion rates

Common Concerns

  • Pricing concerns, especially regarding recent changes and increases
  • Occasional requests for more budget-friendly pricing options

Final Thoughts

Overall, "Swish (formerly Wishlist King)" is highly regarded as a top-performing wishlist app for Shopify. Its combination of powerful features and unmatched customer support makes it a favorite among users. Although some concerns exist regarding pricing, the app's quality and value routinely earn high recommendations from a wide range of merchants.

Wax Merchant

Dec 17, 2025  on Shopify

Swish has been a great addition to our site. Customers genuinely love being able to save products for later and we’ve had multiple people tell us it’s made browsing way easier. Clean, simple, and does exactly what we need. Set up was easy and Toby helped us with a customised solution. 100% recommend.

Silkhaus - der Online-Shop für Kunstblumen.

Dec 10, 2025  on Shopify

Super good APP! Customer Service is excellent - as I like it!

Sculpted By Aimee | UK

Nov 21, 2025  on Shopify

Great experience! Nunya was super knowledgable about the platform and sort out our issues very quickly. Thank you!

Tezumi

Nov 16, 2025  on Shopify

Very happy with the UX of Swish, and I'm grateful for Toby's helpful customer support

CHAIN SUPPLYY

Nov 13, 2025  on Shopify

Extremely fast support and perfect implementation.

Lusta

Nov 12, 2025  on Shopify

The easiest integration imaginable. I self-setup Swish wishlist and everything clicked together within an hour of playing around. There was a small tweak I needed and Toby from Swish was able to fix it to our standards within minutes. A great app, easy to use interface and super support. Highly recommend!

Wonder Waves Coffee

Oct 16, 2025  on Shopify

We’ve been using SWISH (previously Wishlist King) and couldn’t be happier! The app works seamlessly, is beautifully integrated into our theme, and has been a great addition to our customer experience. A huge shoutout to Nunya, who went above and beyond to help us with direct customizations to make sure everything looked perfect. Fast, friendly, and genuinely caring service—a rarity these days!

North Coast Smallgoods

Oct 15, 2025  on Shopify

Great app and wonderful support! Works well with other Shopify Apps and gives us the exact level of control we needed for ourselves and our customers! Thanks Swish Team

Blissful Light

Oct 13, 2025  on Shopify

The app is fantastic. It works very well and integrates into the theme seamlessly. Toby has been excellent. His support has been professional, fast and always with solutions. Thank you very much.

Erstwilder Museum

Oct 07, 2025  on Shopify

Excellent App with Fantastic Support. The app works really well -- delivers on what it says, documentation is excellent, easy to set up and flexible. What really blew us away was the support - one of the best support team's we've experienced of any Shopify App. We had a quite a complex setup, involving migrating thousands of customers' info into the system, customizing wording, custom styling to suit our store and so-on. Toby and the team did a great job, helping us every step of the way and their support is super speedy. Great app and well supported.

TheRanok.com

Oct 07, 2025  on Shopify

Very good support!

La Bonne @ffaire

Sep 22, 2025  on Shopify

This app is great! It meets my expectations and I didn't have to struggle to configure it (support took care of everything), in addition to having it deployed as it is done everywhere else. A quick message to support and voilà, not only they respond quickly to messages, but also I found myself satisfied to see that the app is deployed and operational as I wanted.

Away: Built for modern travel

Sep 05, 2025  on Shopify

Very easy to set up and amazing support!

Artenza

Sep 03, 2025  on Shopify

Application intuitive et optimisée. Service support très réactif en cas de bug ou de question

RJ Living

Sep 01, 2025  on Shopify

Great Support from the team, Amazing app! supports custom development.

GRIMM.NO

Aug 28, 2025  on Shopify

Wander Together Outfitters

Aug 27, 2025  on Shopify

Toby was absolutely fantastic! He installed and configured the Switch app quickly and flawlessly, making the process totally painless. On top of that, he spotted and fixed an unrelated issue I was having with icon placement—something I didn’t even expect help with. Excellent service from start to finish. I couldn’t be happier!

GUARDAROBA MILANO OFFICIAL STORE

Aug 25, 2025  on Shopify

ウィッシュリストアプリをお探しの方であればぜひ使っていただきたいアプリです。 インストール後簡単に利用可能な上に、カスタマイズの要望があれば迅速かつ丁寧に対応していただけます。 また、各商品のお気に入り登録数、期間別の登録件数、さらに顧客ごとの登録商品を閲覧できるなど、分析機能も豊富に備わっているため、大変役立っています。 Highly recommended for anyone in need of a wishlist app. It's simple to set up and use, and the customer support for customizations is both prompt and thorough. The analytics features are also very powerful and useful, providing valuable insights into product popularity and customer preferences.

キャプテントム

Aug 24, 2025  on Shopify

カスタムテーマだったのでうまく動くか不安だったのですが、設定もしてもらえてすぐ使えるようになりました! 対応が早くて丁寧で、本当にありがたかったです。 アプリの機能もシンプルでわかりやすく、導入してよかったです!

Kate’s Treasures15

Aug 19, 2025  on Shopify

Outstanding Service and Perfect Customization! Nunya and the Swish team provided absolutely exceptional service for my "Treasures" wishlist setup. From the initial contact to final implementation, everything was professional, efficient, and perfectly executed. What impressed me most: • FREE setup and customisation service that actually delivered • Quick response times and clear communication throughout • Perfect integration of my custom "Treasures" theme with paw print icons • Beautiful branding that matches my family business perfectly • Professional appearance that works brilliantly for international customers The team understood my vision immediately - I wanted "Add to Treasures" instead of generic wishlist language, with paw print icons representing my rescue Staffie Arya who reviews all our products. They delivered exactly what I requested and more. The final result is stunning - clean, professional, and perfectly integrated with my existing design. Highly recommend Swish for anyone wanting a professional wishlist solution with genuine customisation service. Worth every penny of the subscription! Kate's Treasures15

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