Swish (Wishlist King)

Develop by Shopify

$19-$99

/ Month

Built for Shopify

30 Days Free Trial

A fully customisable wishlist app assisting in conversion.

Theme integration

Email reminders

Klaviyo integration

Unlimited usage

Track favourite products

Customisable via shopify

Migrate existing wishlists

1-click wishlist

About Swish (Wishlist King)

Launched Nov 29, 2015

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.

Wishlist King is now Swish. New look - same great team and product!! Swish is a fully customisable, feature rich Wishlist solution for brands with ambition. We offer an entirely free setup and customisation service across all plans. Customer shopping journeys are rarely linear: Swish enables shoppers to keep track of the products they want most & helps drive conversion at the optimal moment. Increase sales & customer satisfaction with highly personalised + automated Wishlist notifications.

Allow customers to Wishlist items throughout their entire shopping journey.
Gain meaningful insights with advanced analytics and wishlist curation.
Integrates with all themes to seamlessly match your stores aesthetic.
Free setup & customisation service ensures everything looks and works perfectly.
Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.

Pros

Fully customizable via the Shopify Theme Editor
Migration and import of existing wishlists from other apps
Enables customers to track favorite products and purchase when ready
Provides insights into popular products and sends wishlist related email reminders
Integrates seamlessly with all themes without popups or a generic look
Accounts are optional; start a wishlist with one click
Free setup and customizations to ensure optimal performance
Integration with Klaviyo for email reminders, as well as GA4 & Pixel for analytics
Full functionality and unlimited usage on all plans

Cons

Requires integration with email systems like Klaviyo for sending reminders
Customization might require technical knowledge despite free support
Dependence on Shopify Theme Editor, may not be compatible with other platforms
Potential need for migration work if switching from another wishlist app

Top Helpful Reviews

Blue Parakeet Rugs

Jan 27, 2026 on Shopify

New Swish subscriber here and WOW…this app feels like such a smart upgrade for my small business/online store. It’s a really great perk for clients (and makes everything feel more elevated and organized). I’ve emailed Swish a few times while trying to make customizations and they respond quickly and actually help…like real support, not canned answers. Also…Toby is phenomenal. So happy I found this.

George Townley

Jan 09, 2026 on Shopify

Probably the best wishlist app there is when it comes to a professional looking store, I've tried them all and this has the smoothest animations, similar to what you'd get in a high end store. Toby from the support team was incredibly helpful in getting the app set up for me and his attention to detail in getting the icons and style to look like my existing brand is unmatched. Highly recommend!

Wax Merchant

Dec 17, 2025 on Shopify

Swish has been a great addition to our site. Customers genuinely love being able to save products for later and we’ve had multiple people tell us it’s made browsing way easier. Clean, simple, and does exactly what we need. Set up was easy and Toby helped us with a customised solution. 100% recommend.

Nettle Studios

Dec 11, 2025 on Shopify

Tried another app first that lost us days in troubleshooting tech glitches. Swish got us set up overnight and everything is perfect. Great support. Sleek aesthetics. Love!

Sculpted By Aimee | UK

Nov 21, 2025 on Shopify

Great experience! Nunya was super knowledgable about the platform and sort out our issues very quickly. Thank you!

Lusta

Nov 12, 2025 on Shopify

The easiest integration imaginable. I self-setup Swish wishlist and everything clicked together within an hour of playing around. There was a small tweak I needed and Toby from Swish was able to fix it to our standards within minutes. A great app, easy to use interface and super support. Highly recommend!

Wonder Waves Coffee

Oct 16, 2025 on Shopify

We’ve been using SWISH (previously Wishlist King) and couldn’t be happier! The app works seamlessly, is beautifully integrated into our theme, and has been a great addition to our customer experience. A huge shoutout to Nunya, who went above and beyond to help us with direct customizations to make sure everything looked perfect. Fast, friendly, and genuinely caring service—a rarity these days!

North Coast Smallgoods

Oct 15, 2025 on Shopify

Great app and wonderful support! Works well with other Shopify Apps and gives us the exact level of control we needed for ourselves and our customers! Thanks Swish Team

Blissful Light

Oct 13, 2025 on Shopify

The app is fantastic. It works very well and integrates into the theme seamlessly. Toby has been excellent. His support has been professional, fast and always with solutions. Thank you very much.

Erstwilder Museum

Oct 07, 2025 on Shopify

Excellent App with Fantastic Support. The app works really well -- delivers on what it says, documentation is excellent, easy to set up and flexible. What really blew us away was the support - one of the best support team's we've experienced of any Shopify App. We had a quite a complex setup, involving migrating thousands of customers' info into the system, customizing wording, custom styling to suit our store and so-on. Toby and the team did a great job, helping us every step of the way and their support is super speedy. Great app and well supported.

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