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WhatConverts

Develop by Shopify
Free plan available

Marketing Attribution & Call Tracking

Attribution gap closure
Comprehensive lead tracking
Revenue-based optimization
70+ data points collection
Customizable reporting

About WhatConverts

Launched May 12, 2024

Categories

Built by Shopify

Address

101 Ave of the Americas, New York, NY, 10013, US

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Introduction Video

Description

Easy marketing attribution for all your sales (ecommerce + calls, forms, chats)

Close the attribution gap, see what marketing leads to sales, and drive more growth for less budget. If you’re tracking ecommerce but also bring in sales from calls, forms, or chats, WhatConverts closes the attribution gap from reporting on Shopify alone. Discover valuable channels, get lead-specific marketing data, and start making more optimal marketing decisions. Setup is simple and integrations with the biggest ad platforms let you fine-tune which leads you attract to your site.

Close the attribution gap, see what marketing leads to sales, and drive more growth for less budget. If you’re tracking ecommerce but also bring in sales from calls, forms, or chats, WhatConverts closes the attribution gap from reporting on Shopify alone. Discover valuable channels, get lead-specific marketing data, and start making more optimal marketing decisions. Setup is simple and integrations with the biggest ad platforms let you fine-tune which leads you attract to your site. more
  • Track every lead type (ecommerce, calls, forms, chat) with just one tool
  • Attract customers and maximize your return with powerful ad platforms
  • Optimize your marketing based on revenue, not just volume (quality > quantity)
  • Collect 70+ data points on your store’s leads and customers
  • Uncover valuable ROI insights with robust and customizable reporting

Pros

  • Closes the attribution gap by integrating multiple lead sources (calls, forms, and chats)
  • Simple setup and integration with major ad platforms for easy lead tracking
  • Helps in making optimal marketing decisions by providing lead-specific marketing data
  • Ability to track every lead type through one tool - ecommerce, calls, forms, and chat
  • Can fine-tune which leads are attracted to the site, maximizing ad spend efficiency
  • Emphasizes optimization based on revenue rather than just volume, focusing on lead quality
  • Collects over 70 data points on leads and customers, offering comprehensive insights
  • Robust and customizable reporting helps uncover valuable ROI insights

Cons

  • Depending on the complexity of the setup, initial learning curve might be steep for some users
  • Potential integration issues with some third-party tools not specifically mentioned
  • Cost may be high for smaller businesses looking for more basic attribution and call tracking

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