Berry URL Shortener & Tracking

Develop by Shopify

$5-$15

/ Month

Free plan available

"Create branded short links with analytics for trustful marketing insights."

Centralized dashboard

Powerful analytics

Affiliate tracking

Utm parameters

Branded links

About Berry URL Shortener & Tracking

Launched Jan 20, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Description

Share & Track Branded Short Links on Social Media, SMS campaigns, Influencers and Affiliates

Berry Link Shortener helps merchants create store-branded short links that build trust and provide actionable insights to optimize marketing efforts. Seamlessly share clean, professional-looking short links across social media, influencer collaborations, and SMS campaigns. Leverage powerful analytics to track clicks, orders, and revenue and identify your top-performing influencers and campaigns. Manage all your links in one centralized dashboard—no technical skills needed.

Store-Branded Links: Build trust with short links that use your store’s domain.
Powerful Analytics: Track clicks, orders, and revenue for every short link.
Track Affiliates & Influencers: Identify top-performing campaigns & partners.
Discount Code: Add automatic discounts to links for seamless checkouts.
UTM Parameters: Include UTM tags for detailed performance tracking.

Pros

Enables creation of branded short links which can enhance trust and brand recognition.
Provides powerful analytics to track clicks, orders, and revenue, offering deep marketing insights.
Helps identify top-performing influencers and campaigns, aiding in efficient allocation of marketing resources.
Seamless integration with social media, influencer collaborations, and SMS campaigns for broader outreach.
Centralized dashboard for easy management of all links without requiring technical skills.
Includes UTM parameters for detailed performance tracking, which can help in understanding the customer journey.
Ability to add automatic discounts to links, fostering seamless and attractive checkouts.

Cons

Potential reliance on the app for link management could lead to difficulties if the service experiences downtimes.
Might have a learning curve for users who are not familiar with link tracking and analytics.
Limited details on data privacy concerning the analytics gathered and used.
May require ongoing updates or subscriptions for accessing enhanced features, which could be a consideration for small businesses.

Top Helpful Reviews

Oppa Store

Mar 17, 2025 on Shopify

Great app! Works exactly like it says it does. And perfect for all our URL shortening for marketing requirements. And the best part is that the developer also added tracking features now so we dont have to use other fancy analytic softwares and this serves the purpose..

Cinnamon Closet

Mar 12, 2025 on Shopify

Very useful app. One of the best features is the built-in tracking system that lets me monitor clicks and engagement, making it useful for marketing campaigns.The interface is user-friendly, and I was able to set everything up within minutes.