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Customer reviews: Triple Whale Analytics

Develop by Triple Whale

Reviews (82)

Overall rating
3.8

What Merchants Think

Merchants are divided in their opinions on "Triple Whale Analytics". Many users find it to be a game-changer for eCommerce data analysis and business scaling, praising its accuracy and feature set. However, others are frustrated with the app's reliability issues, lack of essential features, and poor customer service, which taints their overall experience.

Key Strengths

  • Comprehensive data aggregation and reporting across multiple marketing platforms.
  • Advanced attribution models that help in optimizing marketing spend.
  • Highly praised account management support, notably from specific reps like Miles.
  • Innovative features like Moby and Sonar that enhance data analysis capabilities.
  • Facilitates real-time business adjustments and insights for enhanced decision-making.

Common Concerns

  • Frequent technical issues and bugs causing downtime and frustration.
  • High costs with frequent price hikes, making it expensive for smaller businesses.
  • Substandard and slow customer support, often unresponsive to issues and refund requests.
  • Makeshift solutions for basic functionalities, such as accurate shipping cost tracking and simple financial insights.
  • Complexity of certain features that are not user-friendly for all merchants.

Final Thoughts

Overall, "Triple Whale Analytics" appears to be a powerful tool for certain eCommerce businesses, primarily due to its advanced analytics and data integrations. While it can greatly enhance insight into marketing performance and business profitability, its potential is undermined by frequent technical issues, high costs, and inadequate customer support. Merchants may find it invaluable if the advanced features align with their needs and if they can tolerate the app's drawbacks.

Ozzi

Mar 17, 2025  on Shopify

Great app and experience. The founders dashboard is the simplest way to track my margins, my CPA, and ROAS that I've found. Even if you're only on the free version, there's tons of value.

AIRLOCK™

Feb 07, 2025  on Shopify

Crazy expensive for software that breaks every week. Tracking tool is good, everything else sucks + they bump the price frequently

Noirblanc

Jan 19, 2025  on Shopify

Would love to at least try and get this app off the ground but can't start due to an error in my set up and absolutely no customer service available for help...

Canopy

Jan 14, 2025  on Shopify

Miles, our account manager, has been a great partner, bringing valuable ideas to fully utilize Triple whale 3.0 and working seamlessly with our internal and external teams to drive adoption and implementation helping us to make more informed decisions about our marketing spend!

Vroda Beauty

Jan 08, 2025  on Shopify

so complicated app and has hundreds of complicated feature. but NOT pulling up the real shipping cost from Shopify LOL. if you offer lets say free shipping over $100 and charge 7$ shipping cost from customers this app will NOT able to put real cost that you pay for shipping. while they advising to make AVERAGE cost per shipping hahahaha . we pay 4.5$ shipping cost in one order and next order we can pay 100$ for shipping (both free shipping for customers) and expenses will be counted incorrectly because app will never now what did you pay to Shopify shipping (that 99% users use). ALL competitors apps has this feature for 2-3 years but triple not even care. I contacting them every 6 months, and they every time first heard this. LOOK this is a basic feature NUMBER 1 that you had to implement to make accounting correctly you will never know NET profit for exact order NEVER if this is not implemented. currently your accounting is 2+2=5.76

Vine Apparel

Jan 04, 2025  on Shopify

We've been using Triple Whale since October 2023 and it has completely changed how we approach social and search advertising, among other things. Very happy customers! Good to see the product team constantly trying to release new features, with the last big ticket one being Sonar (at least for us). Keep up the great work!

NOYZ

Dec 16, 2024  on Shopify

AMAZING way to analyze your business accurately and consistently. Blows GA4 out of the water and aggregates all necessary data from Shopify, Media Platforms , creative and so much more in one place! Highly recommend this. I will say it is worth the upgrade as you will benefit from having support and customization to look at your business the way you want. Also the service we have had from their rep Miles is beyond! Incredible partner.

JOLYN

Dec 10, 2024  on Shopify

Triple Whale has afforded us the ability to make real time adjustments to our advertising efforts based on much more accurate insights. Before Triple Whale, we would have to rely on the marketing channel dashboards, which were highly inaccurate for our business. Now we can calibrate what we see in each channel and match it to our topline revenue. The team has worked with me personally to fine tune the tool to our specific needs and I use no other 3rd party tool that has made so many improvements and updates to the tool. It's like we have 2x the tool that we started with when we first signed on with Triple Whale.

Naturopathica

Dec 03, 2024  on Shopify

I’ve been using TripleWhale for years across multiple companies, and it’s been a game-changer. The Moby feature makes data analysis accessible to anyone. We often answer questions live in meetings by asking Moby. Beyond the tool itself, the team’s dedication to customer success is awesome.

Sticky Brand

Dec 02, 2024  on Shopify

Triple Whale has been a great tool for aggregating advertising metrics into a simple dashboard, creative performance analysis, and customer journey tracking. Timesaving for tracking up up to the moment snapshots accross channels.

Polarwise

Nov 24, 2024  on Shopify

TW helps us to attribute conversions, and see in detail where to invest our marketing budget across all channels. Marketing channels tend to over attribute their own platform which makes it difficult to find the right marketing mix. It been a lifesaver many times. Would 100% recommend!

Industry West

Nov 17, 2024  on Shopify

Big fan and my go-to for a quick look at spend, ROAs, and creating lookalike audiences. It's an amazing dash for me I literally go to dozens of times a day.

Tooltekt

Nov 17, 2024  on Shopify

Attention to subscription customers: even if you choose a monthly payment, you sign a monthly contract, the description of this is not visible on the page. The 60 days money back guarantee doesn't work either, it's a shame that they've become like that, the support doesn't respond at all.

Ring Concierge

Nov 14, 2024  on Shopify

Many different ways to slice the data and view under different attribution models. Team over at Triple Whale is very responsive + helpful!

Kineon

Nov 13, 2024  on Shopify

Love the software - really impactful & important to have great partner in the space. Thank you TW for the excellent reporting & continually looking to upgrade & improve what you do & helping us become a bigger & better company & help our community growth & flourish!

Athletic Brewing Company

Nov 13, 2024  on Shopify

Triple Whale has served as a source of truth for multi touch attribution across our paid and organic marketing efforts. We use the Moby feature to quickly get answers to anything from new customer acquisition insights to discovering actionable data trends! The ability to seamlessly view data in various attribution models and lookback windows helps tell a better story for how our marketing efforts play a role in customer journey. The Customer Success Team is responsive, keeps us informed with product updates, and checks-in with us regularly for possible product optimizations.

L'AMARUE

Nov 13, 2024  on Shopify

An absolutely essential platform for seamless access to marketing metrics, customer cohort data, and attribution. If you have a small team, Triple Whale can do the job of several analysts for a tiny fraction of the price. Easily our team’s most used tool, and we don’t know what we’d do without it!

Cloudpillo.nl

Nov 12, 2024  on Shopify

Great and unmissable app to use for better insights on advertising efforts and get a better understanding of attribution.

where do you draw the line

Nov 10, 2024  on Shopify

This was one of the first apps I used. We're just a small business but I use this to report on my main stats. Definitely super helpful in tracking profitability. Hoping we can grow enough soon to start upgrading plans and figuring out better metrics so we can actually scale our business.

The Confetti Farm

Nov 10, 2024  on Shopify

Triple Whale was an easy choice for us—the high ratings and recommendations online made it stand out. As a small business, we're constantly looking for tools to simplify our data and help us grow, this tool has delivered beyond expectations. Highly recommend it to any business looking for real insights.

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