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AdClair
Track ad campaign performance automatically
About AdClair
Built by DevShop SUITE
Description
Track information about the performance of your Facebook ads through UTM tracking.
UTM parameters are tags that you add to a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your Google Analytics for tracking. PIXILIZED leverages these parameters to track and analyze the data from your Shopify store and link it to your Facebook ads. By providing robust reporting capabilities post iOS14, PIXILIZED ensures that you can still gain valuable insights into your ad performance despite the evolving landscape of digital advertising.
- PIXILIZED links Shopify data to Facebook ads using UTM parameters.
- Real-Time Reporting: Get quick, accurate order insights, post iOS14.
- Cross-Platform Tracking: Ensure consistent ad performance analysis.
Pros
- Automatic tracking of ad campaign performance saves time and effort
- Leverages UTM parameters for effective data collection and analysis
- Provides robust reporting capabilities even post iOS14 changes
- Integrates Shopify store data with Facebook ads for cohesive tracking
- Allows for real-time reporting and quick, accurate order insights
- Supports cross-platform tracking to ensure consistent ad performance analysis
Cons
- Heavy reliance on Shopify and Facebook platform integration may limit flexibility for multi-platform users
- Dependence on Google Analytics for tracking, which could be a limitation for those not using this tool
- Users might face a learning curve when setting up and interpreting UTM parameters and reports
- The feature set might be redundant for users already employing similar analytics tools
Key Features
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