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Tag Concierge GTM Tracking

$99

/ Month
Free plan available

Seamless ecommerce tracking tool.

E-commerce event tracking
Automated gtm installation
Pre-configured gtm templates

About Tag Concierge GTM Tracking

Launched Nov 05, 2024

Categories

Built by Tag Concierge sp. z o.o.

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Introduction Video

Description

App integrates your store with Google Tag Manager and sends e-commerce events to dataLayer.

This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms.

This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms. more
  • Automatically install Google Tag Manager code across all your store pages
  • Track e-commerce events fully compatible with Google Analytics standards
  • Set up tracking in minutes with pre-configured Google Tag Manager templates

Pros

  • Seamless integration with Google Tag Manager for e-commerce tracking
  • GA4 eCommerce compatibility ensures updated tracking standards
  • Automatically installs GTM code across all store pages, reducing manual effort
  • Pre-configured GTM templates enable quick setup, saving time for users
  • Ensures consistent data quality and tracking coverage across various marketing tools

Cons

  • Potential complexity for users unfamiliar with GTM or GA4 requiring a learning curve
  • Relies heavily on Google platforms, which may be a limitation for businesses using alternative analytics systems
  • Lack of detailed user reviews could lead to uncertainty about performance in specific environments

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