Tag Concierge GTM Tracking

Name: Tag Concierge GTM Tracking Introduction Video
Uploaded: 2024-11-06T21:45:04Z
Duration: 1 min 33 s
Description: Seamless ecommerce tracking tool.

Seamless ecommerce tracking tool.

E-commerce event tracking

Automated gtm installation

Pre-configured gtm templates

About Tag Concierge GTM Tracking

Launched Nov 06, 2024

Built by Tag Concierge sp. z o.o.

Introduction Video

Description

App integrates your store with Google Tag Manager and sends e-commerce events to dataLayer.

This app pushes complete e-commerce events and data – GA4 eCommerce compatible – to Google Tag Manager Data Layer. Once this information is available in your GTM workspace you can plug in and use virtually any marketing tool. This ensures the same data quality and tracking coverage across all connected platforms.

Automatically install Google Tag Manager code across all your store pages
Track e-commerce events fully compatible with Google Analytics standards
Set up tracking in minutes with pre-configured Google Tag Manager templates

Pros

Seamless integration with Google Tag Manager for e-commerce tracking
GA4 eCommerce compatibility ensures updated tracking standards
Automatically installs GTM code across all store pages, reducing manual effort
Pre-configured GTM templates enable quick setup, saving time for users
Ensures consistent data quality and tracking coverage across various marketing tools

Cons

Potential complexity for users unfamiliar with GTM or GA4 requiring a learning curve
Relies heavily on Google platforms, which may be a limitation for businesses using alternative analytics systems
Lack of detailed user reviews could lead to uncertainty about performance in specific environments