Yotpo: Loyalty Rewards Program

Develop by Shopify

$199-$799

/ Month

Free plan available

Loyalty, Referrals & Rewards by Yotpo (formerly Swell)

Detailed analytics

No-code customization

Agile loyalty platform

Out-of-the-box campaigns

Vip tiers system

Tiered loyalty program

About Yotpo: Loyalty Rewards Program

Launched Jul 27, 2015

Built by Shopify

Address

Toldboden 3, 2.D, Viborg, 8800, DK

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Turn one-time shoppers into lifelong customers with a flexible loyalty and rewards program.

Retain more customers with a customisable loyalty program and referrals. Launch quickly and easily make changes, no coding required. Encourage customers to spend more and increase repeat purchases with 20+ out-of-the-box campaigns, like goal spend and social media engagement. Acquire more new customers quickly by incentivizing referrals. Access advanced analytics to understand customer behaviour and optimise your rewards program to boost engagement and create lasting brand loyalty.

Customize, launch, and manage your loyalty and rewards program with no code
Incentivize repeat purchases & engagement with a variety of rewards & VIP tiers
Easily reward customers for valuable actions with 20+ out-of-the-box campaigns
Target loyalty segments based on points balance, number of referrals, & more
Track revenue growth, engagement, and more with advanced dashboards

Pros

Simplifies customer loyalty and retention
No development needed to launch and manage the program
Customers can earn and redeem points through 20+ out-of-the-box campaigns
Detailed analytics for understanding consumer behavior and decisions
Ability to monitor and evaluate ROI, AOV, LTV, and more
Customizable, with no coding required
Motivates repeat purchases and engagement with diverse rewards and VIP tiers
Tiered program deployment based on points, spend, purchases, or referrals
Creates a cohesive loyalty experience, not just a program

Cons

Negative impact after switching from another loyalty app (as reported in one review)
Higher cost compared to competing solutions (as noted in one review)
Some users may experience a loss of engagement from existing users after switching (as noted in one review)

Top Helpful Reviews

Fable England

Jan 26, 2026 on Shopify

Stephanie was super helpful with my queries today and solved my problem swiftly and politely. Thanks Stephanie!

GoMacro

Jan 22, 2026 on Shopify

Nyle was absolutely amazing assisting me with my inquiry. He was patient and very resourceful with my request, along with making sure that I had all the information I needed be for we ended our chat today. The chat option is very helpful and easy to use. The links that Nyle provide were super helpful, and detailed, along with the explanation of what to look for and how to resolve the issue. Thank you!!

Nurture®

Dec 12, 2025 on Shopify

Excellent experience with Yotpo support. Eleen T. was very helpful, responsive, and clear throughout the process. She helped us resolve an account issue related to a previous agency quickly and smoothly. Everything was handled professionally. Highly appreciated!

Lexi J Wellness

Nov 07, 2025 on Shopify

We just launched our loyalty program today and can't wait to see how our customers like it. Tonight I was working on some errors (a Friday night) and Jeff helped me out. He was awesome and so fast! The whole Yotpo team has been so helpful and there for us every step of the way! :)

White Mountain Puzzles

Oct 30, 2025 on Shopify

Rodney D was helpful, friendly and quick to respond. Handled my issue from start to finish and kept me updated during the process. It was resolved in a timely manner.

Gllosse

Oct 30, 2025 on Shopify

Jeff Q. Was really helpful on giving me guidance about some coding errors on our Reward page. He was very professional and explained every little detail to perfection. Very grateful to him and the Yotpo team!

Boody North America

Oct 27, 2025 on Shopify

We’ve been using Yotpo for our loyalty program for a couple of years now, and we couldn’t be happier. We recently relaunched our program and went live on two new storefronts, and the process was seamless. The help and support team is always quick, professional, and easy to work with. Special shoutout to Stephanie C for going above and beyond!

Skylar

Oct 24, 2025 on Shopify

5 Stars for a loyalty program platform that works well for headless storefronts. Also thank you to Charlie quickly finding the issue in our setup and taking the time to answer my questions with clarity.

Geeli House

Oct 21, 2025 on Shopify

Excellent support! The Yotpo customer service team is incredibly reactive and helpful. My request was handled very quickly and with great professionalism. Rodney D. took care of everything efficiently clear communication, quick follow-up, and a perfect resolution. Really appreciate such a responsive and reliable support experience!

DreamTraveller

Oct 20, 2025 on Shopify

Easy to set up, powerful features, and very reliable. What really impressed me is their support team. Every time I had a question, they responded incredibly fast and helped me solve everything right away. Highly recommend it to anyone who wants to build a strong rewards program and improve customer loyalty!

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