SuperPixel sends your store's conversion events to Meta directly from your server using the Conversions API, so campaigns keep receiving purchase data when browser pixels are blocked or fail to load. Events are matched against your Shopify orders, so a sale still converts when the browser event never arrived. Refunds are applied as adjustments. Attribution comes from UTM and click identifiers captured at the session start. No shopper emails, phone numbers, or names are collected or
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