SuperPixel sends your store's conversion events to Meta directly from your server using the Conversions API, so campaigns keep receiving purchase data when browser pixels are blocked or fail to load. Events are matched against your Shopify orders, so a sale still converts when the browser event never arrived. Refunds are applied as adjustments. Attribution comes from UTM and click identifiers captured at the session start. No shopper emails, phone numbers, or names are collected or

• Sends conversions to Meta from your server, past blocked browser pixels
• Matches every event to your Shopify orders before reporting to Meta
• Applies refunds and cancellations as adjustments to reported revenue
• Holds back events from shoppers who have not consented to marketing
• Tracks conversions without collecting shopper emails, phones, or names