Smarketer TrackWave

Develop by Smarketer GmbH

$49

/ Month

Built for Shopify

Effortless Multi-Channel Tracking with GDPR Compliance

Multi-platform integration

Checkout tracking

Gdpr-compliant tracking

About Smarketer TrackWave

Launched Jul 26, 2024

Built by Smarketer GmbH

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Description

Effortless Multi-Channel Tracking with Built-in GDPR Compliance

Elevate your Shopify store's performance with Smarketer TrackWave. Our app seamlessly integrates tracking for major ad platforms while ensuring GDPR compliance with full consent mode support. From one-click setup to customizable options, TrackWave adapts to your needs. Simplify your ad tracking, optimize spend, and enhance results - all from a single, intuitive dashboard.

Multi-platform integration (Google, Microsoft, Facebook Ads, GTM)
GDPR-compliant consent management
Checkout tracking support

Pros

Effortless multi-channel tracking integration for major ad platforms such as Google, Microsoft, Facebook Ads, and GTM
Ensures GDPR compliance with full consent mode support, which is crucial for data protection regulations
Provides a one-click setup, simplifying the integration process for users unfamiliar with technical setups
Offers customizable options to adapt to different user needs, contributing to versatility and effectiveness
Features checkout tracking support, which enhances the ability to track conversions and sales effectively
Simplifies ad tracking and optimization from a single, intuitive dashboard, making it user-friendly

Cons

Potential complexity for users unfamiliar with ad tracking and GDPR compliance processes despite the simplified setup
Integration with platforms outside of the mentioned major ad platforms may not be supported, limiting reach
As with any GDPR compliance tool, the app might require regular updates to stay in line with evolving regulations