Segment

About Segment

Launched Apr 25, 2019

Built by Littledata

Email :

[email protected]

Address

Oxford House, 12 - 20 Oxford Street, Newbury, ENG, RG14 1JB, GB

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Description

Want more ecommerce data in Segment? Our app tracks and fully connects to your store in minutes.

Littledata seamlessly connects your Shopify store with Twilio Segment a leading Customer Data Platform (CDP), tracking full ecommerce and customer event data effortlessly. Littledata automatically sends accurate Shopify data to Segment, enabling you to push that data to any of the hundreds of device-mode or cloud-mode destinations which Segment.com supports. And with Littledata Plus get SLAs, technical support, and historic order import for a truly reliable Shopify data pipeline.

Server-side tracking for 100% revenue match with Shopify
Easy setup of a complete ecommerce schema
Capture every customer touch point, including checkout steps and post-purchase
Push customer and marketing data to any Segment destination
Built for data experts - making it ridiculously easy to get accurate data

Pros

Seamlessly connects Shopify store with Twilio Segment, a leading Customer Data Platform (CDP), making it easy to track ecommerce and customer event data
Automatically sends accurate Shopify data to Segment, allowing data to be pushed to hundreds of device-mode or cloud-mode destinations supported by Segmentcom
With Littledata Plus, users get Service Level Agreements (SLAs), technical support, and historic order import for a reliable Shopify data pipeline
Provides server-side tracking for 100% revenue match with Shopify, ensuring accurate revenue tracking
Easy setup of a complete ecommerce schema, simplifying the integration process
Captures every customer touch point, including checkout steps and post-purchase interactions, providing comprehensive customer journey visibility
Pushes customer and marketing data to any Segment destination, enhancing data usability across platforms
Built for data experts, making it straightforward to obtain accurate and actionable data

Cons

May require a subscription for Littledata Plus to access advanced features like SLAs, technical support, and historic order import
Implementation might require some technical knowledge, despite being designed to be easy for data experts
Potential dependency on reliable data connections and setup processes, which can be a drawback for smaller stores without technical expertise

Rating And Reviews

Vivid Light Bars

Jul 19, 2023 on Shopify

Their customer service basically doesn't understand any technology, but they basically can't provide any help. I wasted almost a month on this app and got nothing. Sales fell sharply. This app is not recommended, it's a huge pitfall, I contacted them over 30 times and everyone told me it's not their job and need to find an executive, it sounds ridiculous, no support

Lick

Sep 05, 2022 on Shopify

We heavily rely on Littledata to stream our e-commerce events into our Segment pipeline. The team at Littledata are fantastic, always highly responsible and ready to help out with our custom requirements. We're never left without clear solutions. Thank you team!

Kinetic Labs

May 12, 2022 on Shopify

I'm not sure how we would have properly integrated with Segment without this app and without having Shopify Plus, so this was a life saver for our headless implementation! I really appreciate that they have dedicated documentation specifically for headless stores. The set up was a breeze and we will continue using this even when we're on Shopify Plus as it will save a lot of development time.

Flux Footwear

Nov 05, 2021 on Shopify

Utilizing Littledata's suite of event tracking and analytics informed our DTC strategies that took us from $0 in revenue to $150,000+ in less than 2 quarters. We're able to continually integrate more and more tools as we continue to grow thanks to the connections that Littledata provides. Littledata has also given us incredible support every step of the way. They knock it out of the park as our out-of-house analytics team.

ilixer

Jan 08, 2020 on Shopify

This app seamlessly integrated Shopify with Segment. All of our data is flowing seamlessly from Shopify into all of our destinations via Segment. Would highly recommend to any store looking to keep track of their data using a robust tool such as Segment.