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RudderStack Pixel

Develop by Shopify
Free plan available

Track the client side & server side events

Event tracking
Real-time data
Destination integration
Customer actions

About RudderStack Pixel

Launched Nov 12, 2024

Categories

Built by Shopify

Address

8127 Mesa Dr, STE B206-141, Austin, TX, 78759, US

Website Support Portal Privacy policy Tutorial FAQ Document
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Description

Track client side & server side events and send them to 150+ destinations.

Rudderstack Pixel is the novel way of collecting Shopify client side & server side events and send them 150+ destinations in real time. Popular destinations such are GA4, Facebook ads, Google Ads, Tiktok ads, Klaviyo, Braze, Amplitude, Mixpanel are all supported. Merchants can track their customer actions and build a unified customer 360 table in the warehouse using Rudderstack platform.

Rudderstack Pixel is the novel way of collecting Shopify client side & server side events and send them 150+ destinations in real time. Popular destinations such are GA4, Facebook ads, Google Ads, Tiktok ads, Klaviyo, Braze, Amplitude, Mixpanel are all supported. Merchants can track their customer actions and build a unified customer 360 table in the warehouse using Rudderstack platform. more
  • Collect client side & server side events through Shopify pixel & webhooks.
  • Send these events to 150+ destinations in real time.
  • Popular destinations includes GA4, Facebook, Klaviyo, Bigquery, Snowflake, Braze

Pros

  • Supports collecting both client side and server side events, offering flexibility in data collection
  • Integrates with a wide range of popular destinations such as GA4, Facebook Ads, Google Ads, TikTok Ads, and more
  • Enables real-time event transmission, ensuring timely data processing
  • Helps merchants build a unified customer 360 table in the warehouse using the Rudderstack platform
  • Includes integration with Shopify pixel and webhooks for seamless event collection
  • Facilitates comprehensive tracking of customer actions, aiding in better customer insights

Cons

  • The app might require technical expertise to set up and manage integrations effectively
  • Handling large volumes of data in real-time could be resource-intensive for some systems
  • There might be potential privacy and compliance concerns regarding the handling of customer data across multiple platforms
  • The effectiveness of the app might depend on the quality and reliability of third-party integrations

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