RudderStack Pixel

Develop by Shopify

Free plan available

Track the client side & server side events

Event tracking

Real-time data

Destination integration

Customer actions

About RudderStack Pixel

Launched Nov 12, 2024

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

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Description

Track client side & server side events and send them to 150+ destinations.

Rudderstack Pixel is the novel way of collecting Shopify client side & server side events and send them 150+ destinations in real time. Popular destinations such are GA4, Facebook ads, Google Ads, Tiktok ads, Klaviyo, Braze, Amplitude, Mixpanel are all supported. Merchants can track their customer actions and build a unified customer 360 table in the warehouse using Rudderstack platform.

Collect client side & server side events through Shopify pixel & webhooks.
Send these events to 150+ destinations in real time.
Popular destinations includes GA4, Facebook, Klaviyo, Bigquery, Snowflake, Braze

Pros

Supports collecting both client side and server side events, offering flexibility in data collection
Integrates with a wide range of popular destinations such as GA4, Facebook Ads, Google Ads, TikTok Ads, and more
Enables real-time event transmission, ensuring timely data processing
Helps merchants build a unified customer 360 table in the warehouse using the Rudderstack platform
Includes integration with Shopify pixel and webhooks for seamless event collection
Facilitates comprehensive tracking of customer actions, aiding in better customer insights

Cons

The app might require technical expertise to set up and manage integrations effectively
Handling large volumes of data in real-time could be resource-intensive for some systems
There might be potential privacy and compliance concerns regarding the handling of customer data across multiple platforms
The effectiveness of the app might depend on the quality and reliability of third-party integrations