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Customer reviews: Roster: Ambassador Marketing

Develop by Shopify

Reviews (19)

Overall rating
4.9

What Merchants Think

Merchants using "Roster: Ambassador Marketing" have largely positive feedback, appreciating the app's effectiveness in managing ambassador and affiliate programs. The tool is valued for its ease of use, insightful analytics, and exceptional customer support from the Roster team, contributing to an overall excellent experience for both merchants and ambassadors.

Key Strengths

  • Effective management of ambassador and affiliate programs
  • User-friendly interface and seamless integration with Shopify
  • Insightful analytics and seamless campaign management
  • Responsive and supportive customer service
  • Flexible and scalable for both small and large programs
  • Automatic features saving time for users

Common Concerns

  • Lack of certain specific features, though the team is receptive to feedback and solutions

Final Thoughts

"Roster: Ambassador Marketing" is highly regarded for its robust features and excellent support, making it a preferred choice for brands seeking to enhance their ambassador programs. Its ability to adapt to user feedback and continually evolve is a testament to its value in the market, positioning it as a top contender in ambassador platform solutions.

FullWell

Nov 17, 2025  on Shopify

Roster has streamlined our application process and given us clearer insight into our metrics, which has made tracking performance and managing payouts much easier. The platform's campaign tools have helped us engage and incentivize our ambassadors more effectively than anything we've used before. Their team is incredibly helpful and truly collaborates with us, which is rare to find and makes the experience especially valuable.

Devos Outdoor

Nov 11, 2025  on Shopify

Been using the Roster App in Shopify for almost 2 years. It has worked flawlessly. I use about 25 different apps in Shopify and this has been the least buggy, best thought out integration app I've used. My favorite feature has been that it allows me to mass update discount codes so quickly. No more having to send a code to an ambassador, it is all self serve from the Roster platform. This is seriously how affiliates should be managed. I can't say enough good things about their integration with Shopify.

VKTRY

Nov 05, 2025  on Shopify

We've been using Roster for our Ambassador for close to two years now and have never looked back. It has all the tools we need to manage our programs and then some! They are always updating and innovating and are always very attentive to us and our needs and wants. Roster helps us keep everything in one place and access it with ease.

Caraway

Oct 28, 2025  on Shopify

We’ve been using Roster for our ambassador program, and I can’t say enough good things about it! The platform has helped us level up our strategy—from tracking performance to streamlining payouts—and the impact on our program has been huge. The team behind Roster is also incredible. They’re always quick to help, super collaborative, and genuinely invested in our success. It’s rare to find a tool that’s this intuitive and backed by such a thoughtful, supportive team. Highly recommend!

Hewn

Oct 27, 2025  on Shopify

Roster has been a game-changer for managing Hewn’s affiliate program. It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. Highly recommend Roster! 5/5 stars.

Owala

May 03, 2024  on Shopify

Great tool and an even better team! We leverage Roster for our ambassador and affiliate programs and we could not be happier. Not only are we able to gain insights and scale our programs, but the Roster team is phenomenal to work with. Their support team is great if there is an issue. If the tool doesn't have a specific feature, they're receptive and find creative solutions to our needs. We would recommend Roster for any brand looking to grow and scale their ambassador and affiliate efforts.

COTRUNKAGE

Mar 23, 2024  on Shopify

Reply fast and helpful.

healthybud

Mar 15, 2024  on Shopify

Roster has been a great asset to our ambassador program! They provide seamless campaign management and insightful analytics. Its interface is user-friendly and our ambassadors find it very easy to navigate. We highly recommend Roster to any brand looking to upgrade their ambassador experience!

Decathlon

Mar 15, 2024  on Shopify

We use Roster as an ambassador program. It's super easy to manage and push out campaigns to our paid and unpaid ambassadors. Sending out automatic products is also something we are excited to start using. This tool is always evolving and getting better and the team is very responsive to feedback.

GIGI PIP

Jan 22, 2024  on Shopify

Roster has been great so far! It's very unique in its ambassador capabilities and our Roster Rep is extremely responsive & helpful. They take feedback well and are always striving to improve. Big fan of Roster!

EMBR

Jan 06, 2024  on Shopify

Our experience with Roster has been great so far. As a brand, it's been simple enough for me to operate myself & it's been a great experience for our ambassadors from what I can tell. We've easily collected a lot of ambassadors and have tremendous flexibility in the programs/campaigns that we offer to them. Really loving this tool!

Axe & Sledge Supplements

Nov 29, 2023  on Shopify

Roster has been fantastic for our affiliate / athlete program. The developers are taking our feedback, and working with us and our specific use case to make this the best affiliate program in the game. Thank you for taking the time with us!

JSHealth Vitamins US

Nov 08, 2023  on Shopify

My team has been using Roster for over 6 months now and it has been such a strong management tool for our new and growing brand ambassador program. It saves us so much time and allows us to scale our program with automatic features and the auto-capture tool. I'm so beyond happy we selected Roster to develop and launch our program!

Bulletproof

May 12, 2023  on Shopify

Roster is a great integration with shopify to make your ambassador program seamless! I love how easy it is to integrate discount codes and product distribution for our ambassadors. This software is great for a small program or an extremely large program. Best ambassador platform on the market.

Alete Active Nutrition

May 02, 2023  on Shopify

This platform saves us countless hours of management, tracking, and reviewing ambassadors. I also love how it integrates with Shopify and social media apps. Finally, it's incredibly easy to keep ambassadors engaged through creating Actions and Milestones!

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