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Roster: Ambassador Marketing logo

Roster: Ambassador Marketing

Develop by Shopify

$1450-$725

/ Month
14 Days Free Trial

Recruit, engage, and reward brand ambassadors at scale

Performance analytics
Ugc collection
Ambassador portal
Ambassador recruitment
Social campaigns
Reward fulfillment

About Roster: Ambassador Marketing

Built by Shopify

Address

2810 N Church St #34425, Wilmington, DE, 19802, US

Website Support Portal Privacy policy Tutorial FAQ Document
BON Loyalty Program & Rewards logo
(1,628 Reviews)
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Description

Create a brand ambassador community. Engage your most passionate fans to drive awareness and sales.

Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics.

Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics. more
  • Recruit. Discover & grow your ideal community with a suite of recruiting tools.
  • Engage. Professional campaigns to generate UGC & drive brand awareness.
  • Reward. Motivate & incentivize ambassadors with rewards & payments.
  • Measure. Optimize influencer marketing with engagement data & ROI reporting.

Pros

  • Efficient ambassador recruitment tools help discover and grow a community
  • Professional campaigns make it easy to generate user-generated content (UGC) and promote brand awareness
  • Rewards and payments system helps motivate and incentivize brand ambassadors
  • Detailed performance reports and analytics allow for data-driven optimization of influencer marketing
  • Unified platform for ambassador portal and communication streamlines interactions
  • Lower costs and less time commitment compared to traditional marketing methods

Cons

  • Potential learning curve for new users unfamiliar with ambassador marketing platforms
  • Effectiveness relies heavily on the quality and engagement of recruited ambassadors
  • Reward fulfillment and payments might require additional financial management
  • Campaign success may vary significantly between different industries or niches
  • Limited details provided about the extent of customer support available
  • Integrating and organizing UGC might require consistent monitoring and management

Top Helpful Reviews

Sparx Hockey

Dec 09, 2025  on Shopify

Our experience with Roster has been great. There was a small learning curve in the beginning, but the team was always available and extremely helpful. The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration. It’s made our program more organized, scalable, and engaging.

Entegro Health

Dec 08, 2025  on Shopify

We've been using Roster for a year and have had great experience with our support team, who are always happy to answer any questions or get on a call. The Actions are super intuitive and makes is easy for ambassadors to earn rewards. The simplicity of paying our ambassadors through Venmo or PayPal has been great. We've had just a couple 'wants' that have not been possible, but other than that, the switch has been seamless!

FullWell

Nov 17, 2025  on Shopify

Roster has streamlined our application process and given us clearer insight into our metrics, which has made tracking performance and managing payouts much easier. The platform's campaign tools have helped us engage and incentivize our ambassadors more effectively than anything we've used before. Their team is incredibly helpful and truly collaborates with us, which is rare to find and makes the experience especially valuable.

Devos Outdoor

Nov 11, 2025  on Shopify

Been using the Roster App in Shopify for almost 2 years. It has worked flawlessly. I use about 25 different apps in Shopify and this has been the least buggy, best thought out integration app I've used. My favorite feature has been that it allows me to mass update discount codes so quickly. No more having to send a code to an ambassador, it is all self serve from the Roster platform. This is seriously how affiliates should be managed. I can't say enough good things about their integration with Shopify.

iKamper

Nov 05, 2025  on Shopify

Roster has been a great step in the right direction for all ambassador programs alike! They're willing to work with the team directly to understand needs, wants, and what's feasible for them on the roadmap.

VKTRY

Nov 05, 2025  on Shopify

We've been using Roster for our Ambassador for close to two years now and have never looked back. It has all the tools we need to manage our programs and then some! They are always updating and innovating and are always very attentive to us and our needs and wants. Roster helps us keep everything in one place and access it with ease.

Caraway

Oct 28, 2025  on Shopify

We’ve been using Roster for our ambassador program, and I can’t say enough good things about it! The platform has helped us level up our strategy—from tracking performance to streamlining payouts—and the impact on our program has been huge. The team behind Roster is also incredible. They’re always quick to help, super collaborative, and genuinely invested in our success. It’s rare to find a tool that’s this intuitive and backed by such a thoughtful, supportive team. Highly recommend!

Hewn

Oct 27, 2025  on Shopify

Roster has been a game-changer for managing Hewn’s affiliate program. It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. Highly recommend Roster! 5/5 stars.

Owala

May 03, 2024  on Shopify

Great tool and an even better team! We leverage Roster for our ambassador and affiliate programs and we could not be happier. Not only are we able to gain insights and scale our programs, but the Roster team is phenomenal to work with. Their support team is great if there is an issue. If the tool doesn't have a specific feature, they're receptive and find creative solutions to our needs. We would recommend Roster for any brand looking to grow and scale their ambassador and affiliate efforts.

healthybud

Mar 15, 2024  on Shopify

Roster has been a great asset to our ambassador program! They provide seamless campaign management and insightful analytics. Its interface is user-friendly and our ambassadors find it very easy to navigate. We highly recommend Roster to any brand looking to upgrade their ambassador experience!

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