Recently Viewed captures and displays products customers have recently browsed.

Recently Viewed helps Shopify merchants improve sales by showing customers items they've recently looked at, encouraging return visits and reducing abandoned sessions. Ideal for any store looking to improve customer retention and engagement, this app makes shopping smoother by allowing customers quick access to their browsing history without manual searching. Merchants benefit from improved conversions, improved customer satisfaction, and reduced bounce rates.

Automatically captures and displays product views for each visitor.
Customizable widget blends into your store’s existing design.
Viewed items are saved to accounts when customers are logged in.
Saves & displays history under customer accounts
Cross-device access to history enables customers to continue shopping

Pros

Enhances sales by encouraging return visits and reducing abandoned sessions.
Improves customer retention and engagement.
Allows customers quick access to their browsing history without manual searching.
Merchants benefit from improved conversions, improved customer satisfaction, and reduced bounce rates.
Automatically captures and showcases recently viewed products to visitors, streamlining the shopping experience.
Customizable widget integrates seamlessly into the store's existing design.
Includes a dedicated 'recently viewed' section within customer account pages, enhancing user experience.

Cons

Potential dependency on the app for sales increases, which may not be sustainable without app enhancements.
Customization options might be limited, possibly requiring additional development for full integration.
The effectiveness of the app can vary depending on the store's existing traffic and customer base.