Poplar Mail

Develop by Shopify

$249-$499

/ Month

Free plan available

Convert more customers with automated direct mail campaigns

Real-time updates

Automated mail campaigns

Behavior-triggered mailings

High roi focus

Prospecting campaigns

Cart abandonment retargeting

Customer retention tools

Personalized postcard content

Quick print and delivery

About Poplar Mail

Launched Nov 23, 2020

Built by Shopify

Address

525 N Tryon St Suite 1600, Charlotte, NC, 28202, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Automated direct mail campaigns to increase sales & improve customer retention.

Poplar is a direct mail platform that allows users to configure high ROI campaigns. Poplar gives you a new marketing tool to drive prospecting, cart abandonment retargeting & customer retention. You can also personalize content of the postcard based on purchase or cart data. The platform was built for speed, so campaigns can print and be delivered within 1 week - plus you can get real-time printing & delivery updates for each mailer. Built by Share Local Media

Build direct mail campaigns for prospecting, retargeting & customer retention
Automatically trigger direct mail campaigns based on site behavior
Execute batch mailing campaigns to your segments, all without leaving Shopify
Print & deliver mail campaigns within as little as 5 days of hitting send
Easily customize postcard content based on your purchase or cart data

Pros

Allows configuration of high ROI campaigns
Provides a new marketing tool for prospecting, cart abandonment retargeting, and customer retention
Enables personalization of postcard content based on purchase or cart data
Built for speed with printing and delivery within as little as 5-7 days
Offers real-time printing and delivery updates for each mailer
Includes reporting showing sales data in real-time
Ease of use in setting up campaigns and auto-triggering based on site behavior
Positive user reviews highlight simplicity and effectiveness without affecting site speed

Cons

Limited information on customization flexibility beyond purchase or cart data
Depends on user's ability to fully integrate site behavior tracking
No mention of pricing or cost involved in using the platform

Top Helpful Reviews

Dr. Diamond's Metacine

Feb 21, 2025 on Shopify

Poplar is a great tool. They are so helpful in setting everything up and helping every step of the way. Highly recommend

Arey

Dec 11, 2024 on Shopify

Poplar has been a great addition to our marketing initiatives. The app is use friendly, easy to understand, and allows you to fully build out and track campaigns independently. I've used direct mail companies in the past where the process to set up campaigns is labored so this has been a breath of fresh air! Highly recommended.

ZBiotics

Dec 11, 2024 on Shopify

Have used Poplar for direct mail and couldn't be happier. Looking to leverage Poplar's capabilities further in 2025 with enhanced creative so excited to start working on that soon.

WanderEdge Kit

Oct 27, 2024 on Shopify

I recently started using Poplar - Email Popups, and it’s been awesome for my store. The app makes it easy to create email popups that look good and catch customer attention without being annoying. I’ve already seen a nice increase in email sign-ups since using it, and the best part is, I didn’t have to spend hours customizing everything.

Trim & Thrive

Oct 23, 2024 on Shopify

Just tried out the Poplar app for email popups, and it’s been amazing. Setting up popups was super easy, and the templates look great right out of the box. I’ve tried other popup apps, but this one is so simple and effective—doesn’t slow down my site, either.

The Beard Club

May 30, 2024 on Shopify

Simple set up, clear creative requirements and intuitive reporting. Poplar was incredibly easy to onboard and the Product team has been quite helpful when we've encountered roadblocks.

2(X)IST

May 28, 2024 on Shopify

Easy integration and great customer support. The self-service platform is perfect for any hands-on performance marketer and the ability to for them to show attribution and have hold-up testing makes it easy to quickly see how your campaign is doing. Couldn't ask for anything more - happy customer here!

Super Smalls

Apr 30, 2024 on Shopify

Fast set-up and super easy to use with great results. An amazing way to scale marketing quickly and efficiently. Highly recommend!

11wallst

Aug 27, 2021 on Shopify

We've been using this app for a few months now, and it makes sending mail super easy. My favorite part is that they only charge us when we send mail and there's no saas fee. We're always looking for new channels to help us scale our marketing efforts - especially outside of digital. Poplar has helped us double our abandoned cart conversion rate.

Pre-Internet

Jul 12, 2021 on Shopify

I found this app when looking for new channels to try besides just Facebook and Google. I never thought direct mail would work but this app has been great so far! The set up took 10 minutes and they actually have great reporting even though it's an offline marketing channel. I set up an abandoned cart campaign and also mail one-off campaigns to leads and customers. The app works with the Poplar software which is free to setup and their pricing for mailing a campaign out is cheaper than I expected!