Nift Advertising for Brands

About Nift Advertising for Brands

Launched Sep 01, 2020

Built by Nift Networks

Email :

brands@gonift.com

Address

101 Huntington Ave Ste 410, Boston, MA, 02199, US

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Introduction Video

Description

Nift Advertising for Brands: Unlock New Customer Acquisition While Hitting Your CPA & ROAS Targets

Brands use Nift as a trackable performance marketing channel to meet CPA & ROAS targets while growing their database with first-party data collection. We partner with top apps that want to “surprise and delight” their users. When app users complete an action, like leaving a review or paying for parking, consumers discover your brand using our proprietary A.I. & receive unique incentives to purchase.

Nift provides fully trackable net new customer acquisition
Stronger conversion than paid social ads
Fully managed turnkey service, our team provides design & ad copy for you
Collect 1st party data, grow your CRM with name, email, and opt-in permission
Higher purchase likelihood by consumers that see products on Nift

Pros

Effectively converts an audience that isn’t currently searching for your products
High performance as a top-of-funnel marketing channel, leading to significant first-time sales
Unaffected by changes in privacy settings, unlike many traditional advertising channels
Lower cost compared to traditional search and social media marketing channels
Higher customer lifetime value (LTV) for acquired customers
Exclusion lists ensure only new customers are acquired, avoiding redundancy
Automatic optimization of Customer Acquisition Cost (CAC) and order rate
Provides up-to-the-minute reporting and dashboard integration for better tracking
Includes A/B testing and automatic shop reminder emails to improve performance

Cons

Limited customer reviews available to fully assess performance
Depends on the accurate tracking of first-time sales and customer acquisition

Top Helpful Reviews

McDonald Publishing House

Dec 30, 2025 on Shopify

1 out of 5 stars – Disappointing experience, felt taken advantage of as a small business I signed up with Nift hoping to acquire new customers through their gifting platform. The agreement was clear: a maximum ad spend of $3,000 per month (roughly $100 per day). I communicated this multiple times from the very beginning. In just 2 weeks, they had already burned through the entire $3,000 budget—spending at roughly twice the agreed daily rate—despite me repeatedly asking them to slow down and stay within the limit. I felt completely unheard. Requests to pause or throttle were either ignored or delayed, and the campaign kept running full speed even as it became obvious the results were poor. When I finally managed to get them to shut it down, the damage was already done. You pay for every single person who claims your gift, but only a tiny fraction of those actually end up purchasing. The acquired “customers” expect a very heavy discount every single time—they’re basically bargain hunters looking for free or deeply discounted products. Cross-sells or up-sells are nearly impossible without giving away even more, leaving you with almost no margin. You can try to remarket to the list of claimers, but the quality is extremely poor. These are not people who value your brand or are willing to pay what your products are worth. I would never normally offer the level of discount (minimum 50%+) required to make the gifting work, and it quickly felt like an easy way to devalue my products rather than build a valuable customer base. I understand not every ad channel will be a perfect fit. I have good results on Meta and am happily focusing my advertising dollars there instead. Meta lets me reach high-value customers who actually appreciate the brand and are willing to pay full price—customers who are far more likely to become repeat buyers with solid lifetime value. What really upset me was how careless Nift was with my budget. As a small, new business, I simply couldn’t afford to spend at that pace—especially when it violated the clear agreement we had. The lack of control, poor communication, and feeling taken advantage of left a very bad taste. If your business has a very high AOV and long LTV where you can afford to lose money (or break even) on the first order, maybe Nift could work for you. For anyone who needs to be even slightly profitable on the first purchase, I’d steer clear. Save yourself the stress and money—look elsewhere.

Black Canyon Home & Body

May 27, 2025 on Shopify

Horrible experience. Promised the moon during onboarding. Specifically asked for charge frequency to make sure we had the funds in our ads budget. We were told there would be an initial $25 charge, a charge 7 days in based on usage at $200 a day, and then 1 month later for $200 a day. At launch, something happened and over 200k images on our site were removed (I do not believe this was related to NIFT although that was alluded to as a possibility on a couple of shopify help chats). We immediately dropped our bids and emailed Matt at Nift to make sure we did not waste ad spend. He then chose to pause the account, not communicating this would trigger a charge. $175 came out of our account in the middle of us fixing the image issue. We were told that happened because it was paused (his decision). A few days later when the image issues were resolved we verified again the charge frequency moving forward, as the $175 was a surprise. We were told that we would not be charged again for 1 week as everything was restarting, and then we would be charged again one month later. A few hours after the account was turned back on, we received an email that they attempted another $68 charge that was declined so our account was on hold (we did not have money transferred to this account for this very reason). Emailed asking why another unauthorized payment was attempted. Received no response. 2 days later after emailing again we were told that they didn't know why it was charged, but they couldnt turn the account back on again without payment. I transferred the money and told them it would take a couple of days to arrive to that account due to the weekend holiday, but that we were getting frustrated by the charges outside of the schedule. Receive an email back that they wanted to know why it declined and if we were going to be able to pay them. Told them they had agreed to the schedule and moving forward they were not authorized to charge outside of that schedule. Matt then emailed that they would be requiring us to pay weekly instead of the established schedule. A side note - their shopify app does not transfer lead/contact information unless a purchase is made. You will need an external marketing source to connect to in order to get this data. An inconvenience thats easily overcome, but one that should be communicated as well, which was not.

Nature Made®

Oct 02, 2024 on Shopify

We are very impressed with the results from Nift. We have been working with them for almost 2 years now, and they are helping us scale our new customer acquisition while hitting KPIs. Super excited for continued success with Nift.

Plant Faced Clothing

Jul 02, 2024 on Shopify

Not happy with these guys wasting my time - I don't often agree to sales calls unless it seems super promising as my time is very limited and it's difficult to coordinate with the time zone I'm in. However I was genuinely interested in trying out the product and had a good chat with Juan from their sales team; he then got to a question about our margins to which I gave a rough estimate though said I needed to check after the call and verify, he said that might be tight but he'll send over a worksheet and some more info and we can verify together if it would be a good fit. Radio silence after the call so I followed up via email a few days later prompting them to send what was promised, and to date 8 days later they've decided to disregard me altogether and not respond at all. Really annoyed about having my time wasted like this and not even the courtesy to respond. I hope you'll take this on board to improve your process with this next time as likely this could have worked out if you took the time to let me verify and confirm what our margin would actually look like for this.

UndrDog

Jun 05, 2024 on Shopify

Epic app! If you're looking for a new acquisition source this is actually something that works! Super pumped to keep scaling nift. Team is top notch.

Primal Queen

Jun 04, 2024 on Shopify

We are very impressed with the results so far. Nift is allowing us to diversify our customer acquisition and is hitting CPA targets that are similar to FB. Super pumped to keep scaling this!

Poke Pet Shop

Jun 03, 2024 on Shopify

We use the Nift app solely for attribution purposes for our Nift advertising account. I will say that attribution has been 95% accurate. Really happy with my experience here. It's not our biggest advertising channel, but it makes a noticable impact on our revenues. Also for anyone curious, Nift does not share customer information or access your customer lists in any weird way. I doubt they'd be in business if they did that. 10/10!

Canvas Freaks

Apr 08, 2024 on Shopify

Nift has been incredible for our business! Launched Canvas Freaks on here just a month ago and we've generated over $10K in sales. Pretty cool to find a new acquisition channel that i didn't even know about just a month ago.

IncrediGrow

Apr 17, 2021 on Shopify

I installed this app for a total of 10 minutes to test the capabilities. It stole my customers' information and is now spamming them with unsolicited gift cards. This is not supposed to be happening and I am disappointed and angry and want their information removed immediately.

solowomen

Sep 22, 2020 on Shopify

I added the app September 2020 but have been using gonift for almost 1 year (October 2019). Business to business customer referral marketing has been our most cost effective method for acquiring targeted new customers. The app is currently FREE so it's a no brainer to at least try, you will not be disappointed.