Microsoft Channel

Name: Microsoft Channel Introduction Video
Uploaded: 2024-03-27T10:45:03Z
Duration: 1 min 33 s
Description: Grow sales with Product Ads on the Microsoft Search Network.

Microsoft Channel

Develop by Microsoft

Free plan available

Grow sales with Product Ads on the Microsoft Search Network.

Real-time reporting

Showcase products

Connect millions

Free listings

Paid listings

About Microsoft Channel

Launched Sep 29, 2019

Built by Microsoft

Email :

msftadsappsupport@microsoft.com

Address

One Microsoft Way, Redmond, WA, 98052, US

Website Privacy policy

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(23 Reviews)

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Introduction Video

Description

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

Grow your business with a large valuable audience
Showcase your products with free and paid listings
Ensure your success with real time reporting

Pros

Easy to set up and navigate
Can showcase products using both paid and free listings
Connects Shopify merchants with millions of potential customers on the Microsoft Search Network and Microsoft Audience Network
Offers free listings that appear on Microsoft Bing Shopping tab and Microsoft Start Shopping tab
Real-time reporting to track success

Cons

Issues with adding payment methods and account suspensions
Connectivity problems and account lockouts
Difficulties in creating a Microsoft Advertising Account
Customer support requires account connection, which is problematic when experiencing connection issues

Top Helpful Reviews

The Gorgeous Horse

Jan 12, 2026 on Shopify

Error: bingshoppingtool-t2app-prod.trafficmanager.net’s server IP address could not be found Looks like this app may have been abandoned.

Omni Tech Vault

Dec 22, 2025 on Shopify

Microsoft channel has been a pain at this point because it is very difficult to integrate the app and install it on Shopify for use. I tried installing it and uninstalling it over and over again to see if it continues to work. It FAILS EVER TIME with an error "Error loading accounts: Request failed with status code 400" I tried fixing it over and over again, but it never works. On top of that it WILL NOT INTERGRATE WITH THE SIMPROSYS APP. Because it somewhat cannot find my advertising account. I'm at that point of giving up and moving on. MICROSOFT HAS FAILED. And I think it is due to the fact that it will not integrate with GOOGLE ACCOUNTS. You guys need to do better because you are wasting people's time and their money.

Hardcore Catholics

Nov 03, 2025 on Shopify

Extremely frustrating. I signed up for Microsoft Ads using the 'Sign up with Google' link, but the Shopify app DOES NOT allow you to 'Sign in with Google' - it simply says the account doesn't exist. WARNING TO READERS: DO NOT sign up for Microsoft Ads using your Google account! You'll end up in an endless conversion with support reps who don't understand the issue and don't even have the permissions to fix it.

SilikonBackform

Nov 02, 2025 on Shopify

After creating a new Microsoft Advertising account and completing the identity verification process, our account was automatically suspended without any clear explanation. Despite multiple attempts to contact support, we have not received a reasonable or detailed response clarifying the reason for this action. Our appeal was promptly rejected without further discussion or evidence provided. This experience is particularly frustrating given that we have been long-time users of Bing Webmaster Tools for over ten years and are active advertisers with Google, managing over €50,000 in monthly ad spend without any issues. We are deeply disappointed by the lack of transparency, communication, and customer care shown in this matter. While we respect Microsoft’s right to enforce its policies, we believe legitimate businesses should be given at least a fair opportunity to clarify or correct potential misunderstandings.

Spirit of Eden

Aug 07, 2025 on Shopify

As bad as you would expect Microsoft to be. Its a pain to install, and is not even able to track revenue which you obviously need for your campaigns to optimize properly. support ist hell, super slow and not able to help. just avoid this all together.

3D Print Boutique

Jul 22, 2025 on Shopify

Never works! Throws an error, gives no option to change the account you want to use. over complicated integration.

WoodArtSupply

Jul 20, 2025 on Shopify

I did have a few hiccups getting started and connected to Microsoft but support was always exceptional. Now things are connected and rolling well. Not as much traffic as google obviously, but it's there and you have less competition in a way so you can rank higher and still see great results.

4Boats

Jul 14, 2025 on Shopify

Just wasted my time. I spent 56 minutes with an Microsoft "expert" for nothing. He wasn't able to make it work.

montessori-spielsachen.de

Jul 12, 2025 on Shopify

Leider nicht sehr stabil die App. Habe mich mal mit einem falschen MS Account eingeloggt, seit dem kommt nur ein Screen der mich drauf hinweist dass mein Account nicht aktiv ist und versperrt jede Einstellungsmöglichkeiten. Support hat nicht wirklich eine Ahnung für was die supporten - scheint ein allgemeiner MS Support zu sein - und neuinstallation hilft wohl auch nicht. Schade

AmeriLuxe Essentials

Jul 02, 2025 on Shopify

Very quick, very easy to use and very useful. I look forward to advertising with Microsoft in the near future. Tim (owner - Ameriluxe-essentials.shop)

View all reviews

Microsoft Channel

About Microsoft Channel

Built by Microsoft

ZB: Exit Intent Pop up Window

Introduction Video

Description

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

Pros

Cons

Top Helpful Reviews

The Gorgeous Horse

Omni Tech Vault

Hardcore Catholics

SilikonBackform

Spirit of Eden

3D Print Boutique

WoodArtSupply

4Boats

montessori-spielsachen.de

AmeriLuxe Essentials

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