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Microsoft Channel logo

Microsoft Channel

Develop by Shopify
Free plan available

Grow sales with Product Ads on the Microsoft Search Network.

Real-time reporting
Showcase products
Connect millions
Free listings
Paid listings

About Microsoft Channel

Launched Sep 29, 2019

Categories

Built by Shopify

Address

8127 Mesa Dr, STE B206-141, Austin, TX, 78759, US

Website Support Portal Privacy policy Tutorial FAQ Document
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Introduction Video

Description

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting

Pros

  • Easy to set up and navigate
  • Can showcase products using both paid and free listings
  • Connects Shopify merchants with millions of potential customers on the Microsoft Search Network and Microsoft Audience Network
  • Offers free listings that appear on Microsoft Bing Shopping tab and Microsoft Start Shopping tab
  • Real-time reporting to track success

Cons

  • Issues with adding payment methods and account suspensions
  • Connectivity problems and account lockouts
  • Difficulties in creating a Microsoft Advertising Account
  • Customer support requires account connection, which is problematic when experiencing connection issues

Top Helpful Reviews

Spirit of Eden

Aug 07, 2025  on Shopify

As bad as you would expect Microsoft to be. Its a pain to install, and is not even able to track revenue which you obviously need for your campaigns to optimize properly. support ist hell, super slow and not able to help. just avoid this all together.

3D Print Boutique

Jul 22, 2025  on Shopify

Never works! Throws an error, gives no option to change the account you want to use. over complicated integration.

WoodArtSupply

Jul 20, 2025  on Shopify

I did have a few hiccups getting started and connected to Microsoft but support was always exceptional. Now things are connected and rolling well. Not as much traffic as google obviously, but it's there and you have less competition in a way so you can rank higher and still see great results.

4Boats

Jul 14, 2025  on Shopify

Just wasted my time. I spent 56 minutes with an Microsoft "expert" for nothing. He wasn't able to make it work.

montessori-spielsachen.de

Jul 12, 2025  on Shopify

Leider nicht sehr stabil die App. Habe mich mal mit einem falschen MS Account eingeloggt, seit dem kommt nur ein Screen der mich drauf hinweist dass mein Account nicht aktiv ist und versperrt jede Einstellungsmöglichkeiten. Support hat nicht wirklich eine Ahnung für was die supporten - scheint ein allgemeiner MS Support zu sein - und neuinstallation hilft wohl auch nicht. Schade

AmeriLuxe Essentials

Jul 02, 2025  on Shopify

Very quick, very easy to use and very useful. I look forward to advertising with Microsoft in the near future. Tim (owner - Ameriluxe-essentials.shop)

The Baby Blanket Store

Jun 18, 2025  on Shopify

Similar to Google UI, but easier. It took me a couple of hours to get my first campaign up and running.

Opal Retail

Jun 07, 2025  on Shopify

Easy to setup, I'm excited to see if adding my stores products generates any organic traffic, time will tell.

Rivete

May 21, 2025  on Shopify

Legitimate And the Only App you will need for Microsoft Marketplace. There are many, but this is the authentic link to your microsoft marketplace and merchant center. It's seamless and easy and there is help in Microsoft Merchant center that's impossible to find anywhere else. They are patient and very rational and I have had instant chat resolution of so many issues. I still have a bit to go in terms of approvals but for 90% of the way, Im approved. Its not a complex maze and connects and you can edit on shopify as you would directly in microsoft. Microsoft also has it's own product studio and something that i'm looking into.

The Good Soap

Apr 30, 2025  on Shopify

Awful, trying to connect to Microsoft is a nightmare. I'm not going to bother after trying 5 times. You can keep this app

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