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Customer reviews: MailerLite Classic

Develop by MailerLite

Reviews (85)

Overall rating
3.3

What Merchants Think

Overall, merchants express satisfaction with "MailerLite Classic" for its user-friendly design and cost-effectiveness. Many highlight a positive transformation in their email marketing efforts after switching to the app. Merchants appreciate the range of features offered, especially compared to competitors like Mailchimp. However, some users report issues with technical integrations and customer support.

Key Strengths

  • User-friendly interface and ease of use
  • Cost-effectiveness compared to other platforms
  • Feature-rich, including a drag-and-drop editor and detailed analytics
  • Easy integration with Shopify after recent updates
  • Strong email design capabilities and automation tools
  • Effective for email marketing with customization options
  • Provides tools for list management and spam prevention

Common Concerns

  • Issues with the Shopify integration, requiring frequent reconnections
  • Occasional problems with customer support responsiveness
  • Challenges with the initial account setup process
  • Some technical difficulties with app installation
  • Limitation on using desktop for email creation

Final Thoughts

"MailerLite Classic" is highly regarded for its simplicity, affordability, and comprehensive features that benefit small to medium-sized businesses in email marketing. While there are areas for improvement, particularly with integrations and support, the platform's strengths mostly overshadow its limitations, making it a popular choice for merchants seeking efficient email marketing solutions.

Kingz Private Label

May 19, 2023  on Shopify

I’m glad I can rely on mailer support to help me with my email marketing needs and get back with me as soon as they can to resolve my concerns

So Fontsy

Nov 15, 2021  on Shopify

This app continues to perform poorly. We have been using Mailerlite for years and shopify for about a year. During the year we've been using the ML > Shopify integration we constantly have to reconnect the app b/c it stops showing ecommerce details for our campaigns and workflow automations. This is EXTREMEly frustrating as it's impossible to get an idea of how well our campaigns are performing when we have no ecommcere tracking. We also can't tell if it's working well or at all when it comes to using shopify tags for our customers/subscribers b/c it's so unreliable. The support is maybe the only thing that's worse than the app. I have put in tickets for this almost on a weekly basis for probably more than a year.

Glitter Box N.O.

Nov 05, 2020  on Shopify

Switching to MailerLite has made a huge difference in our e-mail marketing- for the better! The ease of use and the e-mail tips + tricks really are boosting our e-mail presence! Highly recommend!

Craft Station Shop

May 31, 2020  on Shopify

The mailerlite app is great. I have been working the App during 3 months and has been great. You can customize the emails and it’s cheaper than other mail apps. You can build and grow your mailing for free, while learn how to use it and maximize the service. Also, great customer service. The only downsize, is that you have to use a desktop to create the email. But the mobile app is great to see the results in a realtime basis. Thanks!!

Joe Joe's Hog Shack

Apr 26, 2020  on Shopify

Works great, packed with features, and the email design is great. Highly recommend using this app for email blasts + automation.

Arrived Mindful

Mar 14, 2020  on Shopify

I've used lots of EDM platforms and Mailerlite is by far the best and cheapest I've found. It's easy to create beautiful EDMs, pop up and workflows for automated emails, all in one place. The analytics are great, I love how I can track the effectiveness of my campaigns directly against the resulting sales. Highly Recommend.

Sticky Kit

Feb 09, 2020  on Shopify

I really don't understand the bad reviews, I'm so happy with Mailerlite! It's super simple and user-friendly. It works wonderfully. I only have contacted support once but they were quick and very helpful. The Shopify app just works syncing my customer data as it should, no complaints!! If you don't get approved it's because you don't comply with their policies, not because the app is bad. Just look somewhere else instead of leaving an angry comment with a one-star review that doesn't help anyone.

Triple Mountain Model Horses

Sep 25, 2019  on Shopify

We've been using MailerLite for almost two years, and love all its easy-to-use features. It has a really simple drag-and-drop editor so you can just drag a "building block" onto the screen to add it to your email, then add your text, images, video, products, rss feed... Pretty much anything you can think of, they have a building block for it! Colors, font, and spacing are all easily customized, too, and if you want, you can create a template that you can use over and over, just switching out text and images to refresh your campaign quickly. You can also watch your results in near real-time with their simple report showing how many people have opened your email and how many have clicked on a link you included in it. They have even more features that we haven't even used, all included, but even if you're just creating email broadcasts, it's well worth the money! I've seen some reviews here complaining about the "wait time" for them to review your account before activating it. People should be THANKING them for this! They are insuring a new account isn't intending to create spam by sending to people they don't have permission to send emails to. If a spammer starts using a service, it can cause problems for other businesses that use it, by having email providers block that service or send everything from it to spam. By reviewing first, MailerLite is protecting all of us, and that's a benefit to all reputable businesses.

Medusa's Make-Up

Jun 09, 2019  on Shopify

AWESOME I am/was a mailchimp customer and feel I am paying way too much for 30K list. They make it difficult to remove customers and their new pricing charges for unsubscribers as well as non subscribers, what is the point? I found mailerlite and immediately loved the design options and the site was immediately user friendly which I found a problem on mailchimp. There are more size and design options for the popup, very excited about that. I first played around with the design and decided to go ahead and design the popup and welcome email automation. Then decided to go for it! Added my mailchimp list 30k subscribers, added the shopify app. Had an issue with popup showing up but the mailerlite customer service pointed out that I needed to remove the mailchimp popup first. So far I LOVE it. I am very excited to truly get it going. I'll update more later but so far, it was waaaaay easier to set up than mailchimp and I am saving around $100+ a month. pros: save big $$ pros: more design features pros: 24 hour live chat pros: all the same segmentation features pros: can pull 6 month of inactive to clean lists, (mailchimp doesn't offer any easy way to clean list) cons: don't know any as of yet! https://medusasmakeup.com/

BookMyCostume

May 17, 2019  on Shopify

I'm unable to install the app. It says "shopify.mailerlite.com refused to connect." If the app is no more supported, then the same should be taken down. Otherwise please let us know how to install the app. If there is any special permission required before installation, etc.

REDxBLACK

May 09, 2019  on Shopify

Switched from MailChimp and really happy with everything! The pricing is much better, almost half of what we were paying at MailChimp. It offers us everything we need!

Burgundy Collective

Apr 04, 2019  on Shopify

We switched from Mailchimp in August 2017. The HTML editing capabilities weren't as good but the pricing levels and automation available drew us. A year and a half later we are still super happy. It is simplistic in use, the new additions to editing functions and statistics made it even better. I love the click maps, segmentation and with some graphic design skills, you can supercharge your designs for mailers.

Polkadottedallthethings

Jun 08, 2018  on Shopify

I've been using Mailerlite for a while on a different business - and when I added it to my Shopify store, I was less than pleased because I had to do everything manually. But they recently gave a huge update to their Shopify integration and boy am I impressed. One of the hardest things before was creating campaigns that use products from my store - I had to manually upload all the photos, connect the links, put in the titles... omg it was exhausting. It would take me almost an hour to create one campaign. But with this new update, they've integrated the product feed right into the email creator thing and what once took me one hour to complete now takes about 7 minutes. I created 5 campaigns this morning in record time. And I am blissfully happy about it. I've been shopping email providers for Shopify for a while, and kept Mailerlite even when I didn't like it very much- but now that it's finally got this huge update, I'm officially done shopping.

Thatfamilyshop Com

Mar 08, 2017  on Shopify

MailerLite deserves some serious love! Mailchimp makes you pay for any automation--this app gives you powerful tools for FREE up to 1000 subs (and the rates aren't bad after that). Amazingly simple interface for how powerful it is. I only regret that I spent a whole day trying to get Mailchimp to do what I did with this app in an hour.

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