MailerLite Classic

Develop by Shopify

$10-$30

/ Month

Free plan available

Powerful popups & personalized emails.

Customer segmentation

Revenue tracking

Shopify synchronization

Product import

Landing pages

Abandoned cart emails

Targeted campaigns

Automated messages

Newsletter design

About MailerLite Classic

Launched Feb 13, 2017

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.

Use MailerLite to design beautiful newsletters and eye-catching pop-ups. Deliver targeted campaigns using segmentation, stay connected with your customers, and set up automated e-commerce campaigns to promote new products, win back lost sales, and grow your business. The best part – you can tailor your MailerLite experience to fit your business with the features you need, like a custom HTML editor, unsubscribe page builder, or dedicated IP addresses.

Sync and store your Shopify customers and newsletter subscribers in MailerLite.
Import products directly from your Shopify store to your MailerLite account.
Send your customers automated messages and abandoned cart emails.
Track revenue and see how your emails directly affect sales.
Grow your subscriber list with custom pop-ups and engaging landing pages.

Pros

Allows design of beautiful newsletters and eye-catching pop-ups
Capability to deliver targeted campaigns using segmentation
Automated e-commerce campaigns for promoting new products and recovering lost sales
Ability to tailor the experience based on needed features such as custom HTML editor and dedicated IP addresses
Seamless integration with Shopify for syncing customer data and importing products
Automated messaging including abandoned cart emails
Revenue tracking to measure email performance on sales
Tools for growing subscriber list with custom pop-ups and engaging landing pages

Cons

Potential complexity in setting up and managing automated campaigns
May require time to learn and utilize all advanced features effectively
Potential cost associated with accessing premium features-customizable plans may be confusing
Limited to users who utilize Shopify for their online store
Performance and email deliverability may depend on external factors like email server quality

Top Helpful Reviews

Kingz Private Label

May 19, 2023 on Shopify

I’m glad I can rely on mailer support to help me with my email marketing needs and get back with me as soon as they can to resolve my concerns

So Fontsy

Nov 15, 2021 on Shopify

This app continues to perform poorly. We have been using Mailerlite for years and shopify for about a year. During the year we've been using the ML > Shopify integration we constantly have to reconnect the app b/c it stops showing ecommerce details for our campaigns and workflow automations. This is EXTREMEly frustrating as it's impossible to get an idea of how well our campaigns are performing when we have no ecommcere tracking. We also can't tell if it's working well or at all when it comes to using shopify tags for our customers/subscribers b/c it's so unreliable. The support is maybe the only thing that's worse than the app. I have put in tickets for this almost on a weekly basis for probably more than a year.

Dasavena Granola Gourmet

Jan 29, 2021 on Shopify

I have been using Mailerlite for a couple of months and I am very satisfied with this app. I had some doubts at the beginning because of multiple bad reviews, however Mailerlite has outperformed all of the other mailing apps I also tried. I would totally recommend this app to anyone who is just starting. I began with the free account and it worked perfectly. After reaching 1,000 subscribers I had to upgrade to $15 per month.

Glitter Box N.O.

Nov 05, 2020 on Shopify

Switching to MailerLite has made a huge difference in our e-mail marketing- for the better! The ease of use and the e-mail tips + tricks really are boosting our e-mail presence! Highly recommend!

Craft Station Shop

May 31, 2020 on Shopify

The mailerlite app is great. I have been working the App during 3 months and has been great. You can customize the emails and it’s cheaper than other mail apps. You can build and grow your mailing for free, while learn how to use it and maximize the service. Also, great customer service. The only downsize, is that you have to use a desktop to create the email. But the mobile app is great to see the results in a realtime basis. Thanks!!

Joe Joe's Hog Shack

Apr 26, 2020 on Shopify

Works great, packed with features, and the email design is great. Highly recommend using this app for email blasts + automation.

Arrived Mindful

Mar 14, 2020 on Shopify

I've used lots of EDM platforms and Mailerlite is by far the best and cheapest I've found. It's easy to create beautiful EDMs, pop up and workflows for automated emails, all in one place. The analytics are great, I love how I can track the effectiveness of my campaigns directly against the resulting sales. Highly Recommend.

Sticky Kit

Feb 09, 2020 on Shopify

I really don't understand the bad reviews, I'm so happy with Mailerlite! It's super simple and user-friendly. It works wonderfully. I only have contacted support once but they were quick and very helpful. The Shopify app just works syncing my customer data as it should, no complaints!! If you don't get approved it's because you don't comply with their policies, not because the app is bad. Just look somewhere else instead of leaving an angry comment with a one-star review that doesn't help anyone.

Triple Mountain Model Horses

Sep 25, 2019 on Shopify

We've been using MailerLite for almost two years, and love all its easy-to-use features. It has a really simple drag-and-drop editor so you can just drag a "building block" onto the screen to add it to your email, then add your text, images, video, products, rss feed... Pretty much anything you can think of, they have a building block for it! Colors, font, and spacing are all easily customized, too, and if you want, you can create a template that you can use over and over, just switching out text and images to refresh your campaign quickly. You can also watch your results in near real-time with their simple report showing how many people have opened your email and how many have clicked on a link you included in it. They have even more features that we haven't even used, all included, but even if you're just creating email broadcasts, it's well worth the money! I've seen some reviews here complaining about the "wait time" for them to review your account before activating it. People should be THANKING them for this! They are insuring a new account isn't intending to create spam by sending to people they don't have permission to send emails to. If a spammer starts using a service, it can cause problems for other businesses that use it, by having email providers block that service or send everything from it to spam. By reviewing first, MailerLite is protecting all of us, and that's a benefit to all reputable businesses.

Medusa's Make-Up

Jun 09, 2019 on Shopify

AWESOME I am/was a mailchimp customer and feel I am paying way too much for 30K list. They make it difficult to remove customers and their new pricing charges for unsubscribers as well as non subscribers, what is the point? I found mailerlite and immediately loved the design options and the site was immediately user friendly which I found a problem on mailchimp. There are more size and design options for the popup, very excited about that. I first played around with the design and decided to go ahead and design the popup and welcome email automation. Then decided to go for it! Added my mailchimp list 30k subscribers, added the shopify app. Had an issue with popup showing up but the mailerlite customer service pointed out that I needed to remove the mailchimp popup first. So far I LOVE it. I am very excited to truly get it going. I'll update more later but so far, it was waaaaay easier to set up than mailchimp and I am saving around $100+ a month. pros: save big $$ pros: more design features pros: 24 hour live chat pros: all the same segmentation features pros: can pull 6 month of inactive to clean lists, (mailchimp doesn't offer any easy way to clean list) cons: don't know any as of yet! https://medusasmakeup.com/

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