Merchants have mixed feelings about "Lulu Direct." While some praise its ability to facilitate print-on-demand services and note its potential as a useful tool, others highlight significant integration issues with platforms like Shopify and the app's inconsistent performance. Many users appreciate Lulu's customer support, though there are remarks about delays and inefficiencies in shipping and order processing features.
Overall, "Lulu Direct" shows promise as a versatile tool for self-publishing merchants, thanks to its high-quality print production and automated features. However, it currently suffers from integration issues with Shopify, inconsistent shipping logistics, and outdated documentation, making it challenging for some users. While its dedicated customer service and ongoing updates demonstrate a commitment to improvement, current users may face administrative hurdles and should be prepared for potential workarounds.