Lulu Direct

Name: Lulu Direct Introduction Video
Uploaded: 2024-04-06T01:57:05Z
Duration: 1 min 33 s
Description: Create, Sell and Ship books easily with the Lulu Direct App

Lulu Direct

Develop by Lulu Publishing

Free plan available

Create, Sell and Ship books easily with the Lulu Direct App

Easy setup

Order tracking

Automatic fulfillment

Flexible formats

High quality printing

About Lulu Direct

Launched Apr 25, 2018

Built by Lulu Publishing

Email :

integrations@lulu.com

Address

P.O. Box 12018, Durham, NC, 27709, US

Website Privacy policy FAQ

Related Categories

Claim Offer

Zotasell: AI Upsell & Bundles

(39 Reviews)

Claim Offer

Sponsored

Add popups with coupons, timers, video and email capture...

Introduction Video

Description

Create, Sell and Ship books easily with the Lulu Direct App

Entrepreneurs and business owners agree that having control over your product is critical to successfully growing your business. The Lulu Direct App connects our global print and fulfillment network to your Shopify storefront for a more efficient way to sell your books. Now every time an order is placed for your books, we’ll print and ship the order, and provide you and your customer tracking to ensure everyone is happy. It’s that simple!

Easy to Use: Connect your books in a matter of minutes.
Flexible Formats: Over 3,000 book format options, binding types, and layouts.
Professional Quality: We deliver high quality printing at competitive prices.

Pros

Easy to Use: Connect your books in a matter of minutes
Flexible Formats: Over 3,000 book format options, binding types, and layouts
Professional Quality: High quality printing at competitive prices
Global Print and Fulfillment Network: Ensures efficient book sales and fulfillment
Automated Process: Orders are printed and shipped automatically when placed
Tracking Provided: Ensures both the seller and customer can track their orders

Cons

Dependent on Shopify: Requires a Shopify storefront to integrate
No Mention of Customer Support: Lacks information on the level of customer service provided
Possible Shipping Delays: As with any shipping service, there could be delays out of the app's control
Potential High Volume Issues: High volume orders might lead to fulfillment and quality control challenges

Top Helpful Reviews

Dr. Joshua Coleman

Jan 20, 2026 on Shopify

Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you

Dr. Joshua Coleman

Jan 13, 2026 on Shopify

this is incredibly difficult to get the LULU app to work with shopify. It is overly complicated, "enable payments" is disabled by default and there is no method of fixing it, Support outreach takes days to answer and the only connection to Shopify is none exisitent.

Bullseye Billiards

Aug 07, 2025 on Shopify

Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue. Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious. I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.

Light Locked

Sep 15, 2024 on Shopify

I'm also having a lot of issues connecting LuLu direct app with my Shopify store. This has been an ongoing problem.

Tia-Clair Toomey

Aug 12, 2024 on Shopify

They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative. Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale. Pre update this was a very useful service that ran perfect for many years.

Nightgod333 Secrets Revealed Shop

Jun 30, 2024 on Shopify

I am having the hardest time getting my products properly linked / set up through Lulu Direct. All of the instructional videos are out of date, so all the information and instructions that they are giving doesn't apply to this new format, making it a huge pain to set up. If you update your entire structure, you need to update your videos too. Otherwise, you are just leaving people in the dark, which doesn't make for very happy customers / users of your platform.

Queer Blend

May 31, 2024 on Shopify

When i am trying to connect Lulu direct to my shopify store and open the app, it fails to load and brings up a new tab saying unable to find correct link to website. So this leaves me unable to use Lulu direct for my needs. If anyone could help me out on this situation, I would be very grateful thankyou.

RosaLee's Notables

Apr 03, 2024 on Shopify

I am noticing a very inconsistent product when ordering. I ordered 3 copies of a book entitled "Life's A Journey" that should have been printed in an 8 1/2" x 8 1/2" book format. I received 3 books in 8 1/2" x 11" format. As I didn't need them immediately I didn't open the package until to longer after the order. Then I ordered a 2nd book entitled The Wonderfully Wacky World of those Crazy Critters Around Us!". Again 8 1/2" x 8 1/2", color book. It came in the correct size but was in B/W. LuLu's put in a request to reprint it with expedited shipping. Shipping was delayed, it arrived in color, whoever, the shipper had managed to mangle the book. I am now attempting to secure an updated version of the 2nd book; however, the system isn't allowing me to connect it to the right item. Therefore, I can't get it in their system so I can request a printed copy to see what I might get this time. More than a bit annoyed at the lack of quality. I can see how my customers would feel if getting charged for a product that didn't arrive as specified and requested.

Rachel K Stone

Nov 02, 2023 on Shopify

11/1/2023 I updated my review from a 2 to 4 after receiving a helpful email directly from Lulu about how to configure the Shopify checkout to ensure tracking auto-populates an order. The problem should be fixed now. My other concern regarding error notifications is already being addressed in an upcoming app update. There is no ETA when the new features will be available, but it is being worked on by the development team. Also, I would like to say the printing quality of the book is beautiful and a lot better than what Amazon can produce. I applaud Lulu for their excellent customer service and ability to address their customer concerns in a timely manner. I look forward to using the new updates. ---------------------------------- Old Previous review.... The app is easy to use, and the prices for printing are double that of Amazon, but overall, it works well and gives the seller full control over their paperback book profits. Another good feature of this APP is the orders are processed automatically. Now for the negatives. The APP does fall short. A developer can't state that an APP is integrated with Shopify if it is missing critical key features that are common across all Shopify APPS. What is missing is error logging and notification. If an order is invalid or fails to process, it is critical this information is sent automatically to the Shopify Admin. I should not have to check my order page daily to find errors. This lack of notification support can cause customer service issues. Secondly, your APP does not update tracking information or notify the customer when their package is shipped. The Admin gets notified, which is strange because I get notified of a shipping notification but not for order errors. I have to add the tracking information to an order manually, which is another large gap in the design of your APP. These are common things that are in every APP. These gaps need to be fixed and are large enough to cause my rating to drop from a five to a two. Your APP completely misses the customer service part of the Shopify business. Your design does not support the sellers properly. Please correct this in your next update to the app. The features are not hard to implement and need to be integrated ASAP. I will update my review when these features are implemented. Thank you for taking the time to read my review and input. I am open to assisting with developing or testing these features when ready.

ScrumMastered

Sep 11, 2023 on Shopify

Absolutely the worst app I had to use because there is no alternative that connects to Shopify. The prints take forever to get made and sent to customers. There're no notifications if there is a problem. Using this app only had a negative impact on my business's reputation and brand image because Lulu is unable to do their part. I get customers who never receive the products, only to find out that Lulu marked an address invalid because it had a special character used. Ridiculous. I do not recommend this service to anyone. It's better to not sell printed products at all then sell them with this app.

View all reviews

Lulu Direct

About Lulu Direct

Built by Lulu Publishing

Related Categories

Zotasell: AI Upsell & Bundles

Introduction Video

Description

Create, Sell and Ship books easily with the Lulu Direct App

Pros

Cons

Top Helpful Reviews

Dr. Joshua Coleman

Dr. Joshua Coleman

Bullseye Billiards

Light Locked

Tia-Clair Toomey

Nightgod333 Secrets Revealed Shop

Queer Blend

RosaLee's Notables

Rachel K Stone

ScrumMastered

Key Features

More App like this

YourDesign

GearLaunch ‑ Print on Demand

PitchPrint

SnapArt AI Product Customizing