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8.1
Littledata ‑ The Data Layer logo

Littledata ‑ The Data Layer

Develop by Shopify

$99-$600

/ Month
Free plan available 30 Days Free Trial

Boost campaign performance in Google, Meta and Klaviyo

Server-side tracking
Accurate data
First-party data
Marketing attribution
Checkout tracking
Higher performing campaigns
Opted-in targeting
Tracking upgrade
Abandoned cart flows
124 Reviews
8.1
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About Littledata ‑ The Data Layer

Launched Jan 08, 2017

Categories

Analytics Email marketing - Other Marketing analytics Marketing - Other

Built by Shopify

Address

No. 3 Salisbury Road, Tsimshatsui, Kowloon, Room 720, 7th Floor, Star House, Hong Kong, HK, 000000, HK

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions. more
  • Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
  • Enhanced Conversions for customer matching and lower CAC in Google Ads
  • Improved Event Match Quality Score in Meta Conversions API
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data

Pros

  • Pioneers server-side tracking for Shopify, enhancing data reliability
  • Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
  • Improves marketing attribution, leading to better-performing campaigns
  • Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
  • Offers tracking upgrade over Google & YouTube Sales Channel for GA4
  • Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
  • Sends full-funnel events via Conversions API (CAPI) for more targeted ads
  • Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
  • Designed for data experts, making it easy to get accurate data
  • Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Cons

  • May cause issues with attribution, potentially skewing CPC & Organic traffic data
  • Users have reported that the support team may not always acknowledge issues promptly
  • May require constant monitoring of attribution graphs and reporting to catch inconsistencies
  • Not a foolproof data solution as claimed; effectiveness can vary

Top Helpful Reviews

Trykkerihallen - dit online trykkeri

Oct 21, 2025  on Shopify

Works as expected. No issues whatsoever. Google Ads, Facebook/Meta and GA4. Great support by Claudiu!

drowsysleepco

Oct 21, 2025  on Shopify

Excellent (small) team, great communicating. Video call for the setup to ensure it was done properly, and a follow up to iron out a few things. Product fit proven with clarity. Highly recommend.

Ecosand Romania

Oct 16, 2025  on Shopify

I'm using Facebook, Google, Tiktok and Klaviyo ads/systems and tracking works very well, it's reporting >99% same as Shipify so all is very well. Also Facebook and Google get all info about purchases and revenue correct (I'm new to tiktok and klaviyo so I do not check those yet very much).

Nid Magique

Oct 11, 2025  on Shopify

I'll describe the situation, and you decide whether it's worth it. I tested on a single Google Ads channel with almost 100% of orders qualified for that channel. The result: a little over 50% of conversions were not counted. This is a disaster. It already affected campaign optimization and the campaign results (Performance Max), and I also paid almost $23 for this super tracking. I strongly discourage it; it’s better to install native Shopify because it counts better. PS. This isn’t the only store; with another one it was around 30%. The support, though friendly, assures me that everything is OK.

Cristais Místico

Sep 09, 2025  on Shopify

It worked perfectly, Claudiu's support clarified our doubts, the conversion attributions are 100% correct now, we recommend littledata!

Tail Living

Aug 18, 2025  on Shopify

The support has an answer to all our problems! And this app saved us a lot of headache with tracking. It is worth it!

OMNES

Aug 12, 2025  on Shopify

Does exactly what we needed and the support received from Cornelia & Claudiu has been second to none !

LePARMENTIER Paris

Jul 24, 2025  on Shopify

Littledata works great! I had a few questions and the customer service was more than excellent. I will keep using the app for long! It really helps us...

Celtic Art Ltd

Jun 14, 2025  on Shopify

Really great support and customer service from the Littledata team! Thanks for all your help Claudiu

Aguante

Jun 10, 2025  on Shopify

Littledata made it easy to get accurate conversion tracking across our Shopify store and marketing channels. It fixed issues we faced with iOS 14+, cookie restrictions, and ad blockers. Super reliable and easy to set up. Highly recommend for any store running serious campaigns!

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