Laylo

Develop by Shopify

$25

/ Month

Create, launch, and manage your DM marketing program

Automated retargeting

Sync product data

Instant notifications

Data analysis

Create landing pages

Fan data ownership

Customer messaging

About Laylo

Launched Jan 25, 2023

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Laylo: Instant Drop Notifications across SMS, DM and Email

Laylo is the Drop CRM for Creators and Brands. Join artists, brands, festivals, sports teams, and creators who use Laylo to power their drop experiences and own their fan data. You can use Laylo’s suite to create drop landing pages, automatically notify fans across Instagram, SMS & Email, and retarget those fans with messaging about new content, merchandise and events.

Automatically sync product, customer, and purchase data to your Laylo CRM
Send an sms message or email to any customer that has opted into marketing
Analyze customer data in chart format by location, and demographic

Pros

Supports integration with popular platforms like Instagram, SMS, and Email
Enables automatic notifications to fans about new drops
Retargets fans with messaging about new content, merchandise, and events
Offers a suite to create customized landing pages for drops
Allows syncing of product, customer, and purchase data to the CRM
Provides analytical tools to analyze customer data by location and demographic
Has been adopted by reputable brands and creators, indicating reliability and effectiveness
Potential for high engagement and conversion due to multi-channel communication strategy

Cons

May have a learning curve for new users unfamiliar with CRM tools
Reliance on fan data can pose privacy and security concerns
Effectiveness of retargeting depends on the quality of data collected
Potential for increased costs if sms and email volumes are high
Possible integration issues with certain platforms or existing tools not natively supported
User experiences can vary, as indicated by the variation in reviews and ratings