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Laylo

Develop by Shopify

$25

/ Month

Create, launch, and manage your DM marketing program

Automated retargeting
Sync product data
Instant notifications
Data analysis
Create landing pages
Fan data ownership
Customer messaging

About Laylo

Launched Jan 25, 2023

Categories

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Description

Laylo: Instant Drop Notifications across SMS, DM and Email

Laylo is the Drop CRM for Creators and Brands. Join artists, brands, festivals, sports teams, and creators who use Laylo to power their drop experiences and own their fan data. You can use Laylo’s suite to create drop landing pages, automatically notify fans across Instagram, SMS & Email, and retarget those fans with messaging about new content, merchandise and events.

Laylo is the Drop CRM for Creators and Brands. Join artists, brands, festivals, sports teams, and creators who use Laylo to power their drop experiences and own their fan data. You can use Laylo’s suite to create drop landing pages, automatically notify fans across Instagram, SMS & Email, and retarget those fans with messaging about new content, merchandise and events. more
  • Automatically sync product, customer, and purchase data to your Laylo CRM
  • Send an sms message or email to any customer that has opted into marketing
  • Analyze customer data in chart format by location, and demographic

Pros

  • Supports integration with popular platforms like Instagram, SMS, and Email
  • Enables automatic notifications to fans about new drops
  • Retargets fans with messaging about new content, merchandise, and events
  • Offers a suite to create customized landing pages for drops
  • Allows syncing of product, customer, and purchase data to the CRM
  • Provides analytical tools to analyze customer data by location and demographic
  • Has been adopted by reputable brands and creators, indicating reliability and effectiveness
  • Potential for high engagement and conversion due to multi-channel communication strategy

Cons

  • May have a learning curve for new users unfamiliar with CRM tools
  • Reliance on fan data can pose privacy and security concerns
  • Effectiveness of retargeting depends on the quality of data collected
  • Potential for increased costs if sms and email volumes are high
  • Possible integration issues with certain platforms or existing tools not natively supported
  • User experiences can vary, as indicated by the variation in reviews and ratings

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