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Flash Fare: Late Price Drop logo

Flash Fare: Late Price Drop

Develop by Shopify
Free plan available

Higher price striking down to discounted price with animation

One-click install
Smart price drop
Typing animations
Enhance perceived value

About Flash Fare: Late Price Drop

Launched Mar 20, 2024

Categories

Built by Shopify

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Introduction Video

Description

Show higher prices first, then surprise with discounts for more conversion.

Introduce prices in a way that taps into shoppers' desire to save, first showing the 'old' higher price, then the 'new' lower price with a typing animation. This simple psychological nudge can increase your sales, making shoppers anchored to a higher benchmark price in their mind which makes the discounted price seem like a better deal. This helps customers in making impulse buying decision along with the sense of satisfaction in getting a bargain.

Introduce prices in a way that taps into shoppers' desire to save, first showing the 'old' higher price, then the 'new' lower price with a typing animation. This simple psychological nudge can increase your sales, making shoppers anchored to a higher benchmark price in their mind which makes the discounted price seem like a better deal. This helps customers in making impulse buying decision along with the sense of satisfaction in getting a bargain. more
  • Smart price drop with typing animations to drive sales
  • One-click install without reducing page-load speed
  • Enhance perceived value by using price anchoring effect

Pros

  • Enhances perceived value through the price anchoring effect
  • Utilizes psychological nudges to increase sales by showing a 'higher' price before the discounted price
  • Encourages impulse buying decisions by making the discount appear as a better deal
  • Provides a sense of satisfaction to customers from perceived savings
  • Simple one-click installation without affecting page-load speed

Cons

  • Might lead to impulsive purchases that can lead to buyer's remorse
  • The psychological tactics may not appeal to all shoppers, leading to potential customer trust issues
  • Could potentially distract shoppers with too much emphasis on animations rather than the product itself
  • The impact on long-term customer satisfaction and retention is uncertain

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