Flash Fare: Late Price Drop

Name: Flash Fare: Late Price Drop Introduction Video
Uploaded: 2024-04-03T16:27:04Z
Duration: 1 min 33 s
Description: Higher price striking down to discounted price with animation

Develop by Shopify

Free plan available

Higher price striking down to discounted price with animation

One-click install

Smart price drop

Typing animations

Enhance perceived value

About Flash Fare: Late Price Drop

Launched Mar 20, 2024

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Introduction Video

Description

Show higher prices first, then surprise with discounts for more conversion.

Introduce prices in a way that taps into shoppers' desire to save, first showing the 'old' higher price, then the 'new' lower price with a typing animation. This simple psychological nudge can increase your sales, making shoppers anchored to a higher benchmark price in their mind which makes the discounted price seem like a better deal. This helps customers in making impulse buying decision along with the sense of satisfaction in getting a bargain.

Smart price drop with typing animations to drive sales
One-click install without reducing page-load speed
Enhance perceived value by using price anchoring effect

Pros

Enhances perceived value through the price anchoring effect
Utilizes psychological nudges to increase sales by showing a 'higher' price before the discounted price
Encourages impulse buying decisions by making the discount appear as a better deal
Provides a sense of satisfaction to customers from perceived savings
Simple one-click installation without affecting page-load speed

Cons

Might lead to impulsive purchases that can lead to buyer's remorse
The psychological tactics may not appeal to all shoppers, leading to potential customer trust issues
Could potentially distract shoppers with too much emphasis on animations rather than the product itself
The impact on long-term customer satisfaction and retention is uncertain