Higher price striking down to discounted price with animation
Introduce prices in a way that taps into shoppers' desire to save, first showing the 'old' higher price, then the 'new' lower price with a typing animation. This simple psychological nudge can increase your sales, making shoppers anchored to a higher benchmark price in their mind which makes the discounted price seem like a better deal. This helps customers in making impulse buying decision along with the sense of satisfaction in getting a bargain.
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