Kuma: Segment Analytics

Name: Kuma: Segment Analytics Introduction Video
Uploaded: 2024-03-31T17:25:03Z
Duration: 1 min 33 s
Description: Kuma: AI-driven marketing, deep insights, privacy focused.

Develop by Shopify

$199-$999

/ Month

Free plan available 30 Days Free Trial

Kuma: AI-driven marketing, deep insights, privacy focused.

Targeted campaigns

Privacy focused

Understand customers

Predict buying behavior

Audience synchronization

No cookies tracking

Retention insights

About Kuma: Segment Analytics

Launched Jun 27, 2023

Built by Shopify

Address

3681 Peacock Ct, Apt 1, Santa Clara, CA, 95051, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights

Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work.

Easy Integration: Sync audiences to Meta, TikTok & Google ads, Klaviyo & more
Predictive LTV Audiences: Build audiences off past purchases
Audience Discovery: Discover key customer segments using AI automatically
Audience Automation: No more manually exporting and importing CSV files
Segment Analytics: Uncover trends, build segments, & improve retention

Pros

AI-driven insights help understand customer behavior
Ability to predict customer purchasing patterns
Synchronization with major marketing platforms like Meta Ads, Klavyio, and Hubspot
Cookie-free operation ensures customer privacy
Helps in creating highly relevant and targeted marketing campaigns
Potential to increase customer retention by identifying key products in the buying journey

Cons

Limited to integration with only a few specific platforms (Meta Ads, Klavyio, Hubspot)
AI accuracy and effectiveness depend on the quality and volume of customer data
Initial setup and synchronization might require a learning curve
Potential privacy concerns despite being cookie-free; sensitive data handling still critical
Subscription costs or usage fees may apply, depending on the business model

Top Helpful Reviews

École des dirigeant(e)s HEC Montréal

Jun 21, 2025 on Shopify

Excellent pour mieux comprendre le comportement d'achat de notre clientèle et personnaliser nos stratégies marketing. Aussi l'équipe de Kuma fournit un service 5 pour optimiser la prise en main. Application indispensable pour maximiser notre efficacité!

Caddie Wheel

Apr 15, 2025 on Shopify

If you're looking to improve your audience segmentation, this is the app. Super easy to use and really effective. Highly recommended

Le Jardin Retrouvé

Oct 02, 2024 on Shopify

KUMA is a great app that allows us to improve our Audiences (some based on AI) and then to export them to META and KLAVIYO. A great tool for all those that want to improve their customer knowledge!

École des dirigeant(e)s HEC Montréal

Jun 18, 2024 on Shopify

Excellent pour mieux comprendre le comportement d'achat de notre clientèle et personnaliser nos stratégies marketing. Aussi l'équipe de Kuma fournit un service 5 ⭐pour optimiser la prise en main. Application indispensable pour maximiser notre efficacité!

Racines boréales

Jun 18, 2024 on Shopify

Une app très puissante qui a le potentiel de transformer notre marketing: la segmentation des audiences et les audiences prédictives, lorsque combinées à Klaviyo et Meta, sont extrêmement utiles. Je recommande!

Sans-Façon Cosmétiques

Jun 13, 2024 on Shopify

Since we started using Kuma to build audiences, we can better target customers or prospects with the right marketing messages at the right time. Additionally, integrating the app with Shopify, Klaviyo and Meta is very easy. I would recommend this app 100% because it greatly simplifies data analysis.

Remorques Dionne

Nov 21, 2023 on Shopify

Merci à Kuma pour l’efficacité de la segmentation de mon audience clients, ainsi qu’à la création de pub qui convertissent. Kuma est un outil qui vous épargnera du temps et fera de l’argent, tout en vous évitant des maux de tête. Je recommande à tout entrepreneur pour leur site Shopify.

Moog Audio

Nov 21, 2023 on Shopify

Amazing customer service! We love the features this app adds to our website and we can not say enough about their customer service - the features are great and in our experience the customer support is excellent should any issue arise. We would strongly recommend this app.

Chanv

Nov 16, 2023 on Shopify

Very useful app and great service. Everything is automated and it gives you great insight on your customers. The walk tour was welcoming.

Kuma: Segment Analytics

About Kuma: Segment Analytics

Built by Shopify

Related Categories

Zotabox: All in One Marketing

Introduction Video

Description

Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights

Pros

Cons

Top Helpful Reviews

École des dirigeant(e)s HEC Montréal

Caddie Wheel

Le Jardin Retrouvé

École des dirigeant(e)s HEC Montréal

Racines boréales

Sans-Façon Cosmétiques

Remorques Dionne

Moog Audio

Chanv

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