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8.2
Kuma: Segment Analytics logo

Kuma: Segment Analytics

Develop by Shopify

$199-$999

/ Month
Free plan available 30 Days Free Trial

Kuma: AI-driven marketing, deep insights, privacy focused.

Targeted campaigns
Privacy focused
Understand customers
Predict buying behavior
Audience synchronization
No cookies tracking
Retention insights
9 Reviews
8.2
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About Kuma: Segment Analytics

Launched Jun 27, 2023

Categories

Advertising - Other Analytics Customer analytics

Built by Shopify

Address

Paseo de la Castellana, 194, Madrid, M, 28046, ES

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Turn Customer Data into Sales with Predictive Segments & AI-Powered Insights

Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work.

Kuma helps DTC brands & agencies quickly uncover data-driven insights to improve retention & ROAS. Identify high-LTV buyers, churn risks, & build lookalike audiences with no complex setup. Use AI to predict what customers will buy next, build segments from past purchases, & identify at-risk segments to avoid churn. Sync directly to Klaviyo, Meta Ads, Google, TikTok & more. Perfect for high-traffic stores or agencies running high-volume ad programs that need results without deep analytics work. more
  • Easy Integration: Sync audiences to Meta, TikTok & Google ads, Klaviyo & more
  • Predictive LTV Audiences: Build audiences off past purchases
  • Audience Discovery: Discover key customer segments using AI automatically
  • Audience Automation: No more manually exporting and importing CSV files
  • Segment Analytics: Uncover trends, build segments, & improve retention

Pros

  • AI-driven insights help understand customer behavior
  • Ability to predict customer purchasing patterns
  • Synchronization with major marketing platforms like Meta Ads, Klavyio, and Hubspot
  • Cookie-free operation ensures customer privacy
  • Helps in creating highly relevant and targeted marketing campaigns
  • Potential to increase customer retention by identifying key products in the buying journey

Cons

  • Limited to integration with only a few specific platforms (Meta Ads, Klavyio, Hubspot)
  • AI accuracy and effectiveness depend on the quality and volume of customer data
  • Initial setup and synchronization might require a learning curve
  • Potential privacy concerns despite being cookie-free; sensitive data handling still critical
  • Subscription costs or usage fees may apply, depending on the business model

Top Helpful Reviews

École des dirigeant(e)s HEC Montréal

Jun 21, 2025  on Shopify

Excellent pour mieux comprendre le comportement d'achat de notre clientèle et personnaliser nos stratégies marketing. Aussi l'équipe de Kuma fournit un service 5 pour optimiser la prise en main. Application indispensable pour maximiser notre efficacité!

Caddie Wheel

Apr 15, 2025  on Shopify

If you're looking to improve your audience segmentation, this is the app. Super easy to use and really effective. Highly recommended

Le Jardin Retrouvé

Oct 02, 2024  on Shopify

KUMA is a great app that allows us to improve our Audiences (some based on AI) and then to export them to META and KLAVIYO. A great tool for all those that want to improve their customer knowledge!

École des dirigeant(e)s HEC Montréal

Jun 18, 2024  on Shopify

Excellent pour mieux comprendre le comportement d'achat de notre clientèle et personnaliser nos stratégies marketing. Aussi l'équipe de Kuma fournit un service 5 ⭐pour optimiser la prise en main. Application indispensable pour maximiser notre efficacité!

Racines boréales

Jun 18, 2024  on Shopify

Une app très puissante qui a le potentiel de transformer notre marketing: la segmentation des audiences et les audiences prédictives, lorsque combinées à Klaviyo et Meta, sont extrêmement utiles. Je recommande!

Sans-Façon Cosmétiques

Jun 13, 2024  on Shopify

Since we started using Kuma to build audiences, we can better target customers or prospects with the right marketing messages at the right time. Additionally, integrating the app with Shopify, Klaviyo and Meta is very easy. I would recommend this app 100% because it greatly simplifies data analysis.

Remorques Dionne

Nov 21, 2023  on Shopify

Merci à Kuma pour l’efficacité de la segmentation de mon audience clients, ainsi qu’à la création de pub qui convertissent. Kuma est un outil qui vous épargnera du temps et fera de l’argent, tout en vous évitant des maux de tête. Je recommande à tout entrepreneur pour leur site Shopify.

Moog Audio

Nov 21, 2023  on Shopify

Amazing customer service! We love the features this app adds to our website and we can not say enough about their customer service - the features are great and in our experience the customer support is excellent should any issue arise. We would strongly recommend this app.

Chanv

Nov 16, 2023  on Shopify

Very useful app and great service. Everything is automated and it gives you great insight on your customers. The walk tour was welcoming.

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