White‑labeled BNPL Widgets

Develop by Shopify

Free plan available

Promote Buy Now Pay Later in your PDP and Cart pages.

Increased aov

Dynamic bnpl messaging

Customized user experience

Early-stage financing awareness

About White‑labeled BNPL Widgets

Launched May 08, 2023

Built by Shopify

Address

5100 Rutherford Rd, Woodbridge, ON, L4H 2J0, CA

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Description

a White Label payment plugin will add your BNPL solution for top notch merchants you select.

From the moment the consumer enters your store, they are taken through a personalized user experience with dynamic BNPL messaging at every key touchpoint from product pages through to checkout.

From the moment the consumer enters your store, they are taken through a personalized user experience with dynamic BNPL messaging at every key touchpoint from product pages through to checkout. more

Merchant can promote the financing from product/category pages, increasing AOV
Merchant can customize the messaging and user experience
Early-stage awareness of high-ticket financing incentivizes shoppers to buy more

Pros

Promotes Buy Now Pay Later (BNPL) feature in Product Detail Page (PDP) and Cart pages
Provides a personalized user experience from the moment the consumer enters the store
Dynamic BNPL messaging at every key touchpoint from product pages to checkout
Increases Average Order Value (AOV) by promoting financing options on product/category pages
Allows merchants to customize the messaging and user experience
Early-stage awareness of high-ticket financing can incentivize shoppers to make larger purchases

Cons

Dependent on merchant’s ability to effectively customize the messaging for optimal user experience
Possible technical challenges in integrating and maintaining the widget across different store layouts
Customer reliance on financing options may increase financial risk for less creditworthy buyers
Could be perceived as aggressive marketing by some customers if not implemented thoughtfully