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Customer reviews: InnexDATA ‑ Tracking with GTM

Develop by Instilla Srl

Reviews (12)

Overall rating
5

What Merchants Think

Merchants using "InnexDATA ‑ Tracking with GTM" express overwhelmingly positive feedback about the app. It is highly regarded for its ease of use, reliability, and ability to streamline the integration of Google Tag Manager (GTM) with Shopify stores. Many users highlight the simplification of the setup process and the precision of data tracking, making it a highly recommended tool for both novice and experienced users.

Key Strengths

  • Easy setup with no coding required
  • Preconfigured tags that save time
  • Accurate client and server-side tracking
  • Improved data reliability and stability, even against ad blockers
  • Full DataLayer integration
  • Clear insights into user behavior and conversions
  • Helpful in sales attribution and funnel analysis

Common Concerns

  • No significant concerns reported by users

Final Thoughts

Overall, "InnexDATA ‑ Tracking with GTM" is well-received by merchants for its user-friendly approach and robust functionality in tracking store performance. It effectively bridges the gap between Shopify and Google Tag Manager, making it invaluable for those seeking precise and reliable data to optimize their ecommerce activities. With a seamless installation process and powerful features, it stands out as an essential tool for any Shopify store owner or marketer.

Atelier

Jul 18, 2025  on Shopify

InnexDATA is a game-changer for shopify tracking! Setting it up was Surprisingly simple- no coding headaches or complex configurations. Within minutes, i had both client and server side tracking integrated through GTM. The preconfigured tags saved me tons of time, and the tracking accuracy has been spot on. If you're serious about understanding your store's performance with reliable data, this app is a must-have. Highly recommend it to any serious shopify store owner or marketer!

Juicebar

Jul 17, 2025  on Shopify

InnexDATA made connecting our Shopify store to Google Tag Manager incredibly easy. We set up advanced tracking without touching any code! The ready-to-use tags saved us hours, and the data accuracy with both client and server-side tracking is spot on. Highly recommended!”

NobleWalk

Jun 26, 2025  on Shopify

InnexDATA is a total game-changer for eCommerce tracking. The setup was fast, and everything worked as described. I especially liked that it included a full DataLayer out of the box. Tracking my store’s performance has never been this smooth or reliable. I’d highly recommend it to anyone using GTM with Shopify.

Ecom Talent

Jun 25, 2025  on Shopify

InnexDATA made tracking on my Shopify store incredibly simple. I was able to install everything without touching a single line of code. The pre-configured tags worked perfectly with Google Tag Manager right away. I now have clear insights into user behavior and conversions. This app is a must-have for store owners who want reliable data without the headache.

PurePierce

Jun 19, 2025  on Shopify

We saved hours of setup time thanks to InnexDATA’s preconfigured tags. Powerful and easy to use!

DecoFiesta

Jun 08, 2025  on Shopify

The prebuilt tags were a game changer. We didn’t have to waste time setting up events from scratch — everything just worked.

Seraphina Style

Jun 03, 2025  on Shopify

InnexDATA made it incredibly easy to connect our Shopify store to Google Tag Manager. We were up and running in minutes — no coding needed!”

JackZero

May 31, 2025  on Shopify

We were stuck bouncing between GA4, Shopify, and Meta trying to figure out where our conversions were really coming from. Innex DATA removed that stress. Our events are now accurately tracked, and our reports actually make sense. Especially loved how the app helped us implement server-side tracking — it made our data more stable and less prone to ad blockers.

utopia-ope

May 31, 2025  on Shopify

As a performance marketer, I rely on data to optimize campaigns — and bad data costs money. Innex DATA gave us clear visibility into what’s working. The setup was faster than expected, the GTM templates were plug-and-play, and we finally stopped wasting hours trying to debug GA4. If you care about scaling your eCom brand profitably, this app is a no-brainer.

Sun Your Soul

May 31, 2025  on Shopify

We tried other solutions, but they were either overly complex or didn’t support server-side tracking. Innex DATA nailed it. The integration with Google Tag Manager is smooth, the documentation is clear, and the preconfigured tags saved us hours. What used to take a dev team now takes one marketer. Sales attribution and funnel analysis are now crystal clear.

Abbott's Pro-Power

May 30, 2025  on Shopify

We were struggling to properly track our paid campaigns — Facebook Ads, Google Ads, and even GA4 — the attribution was a mess. Innex DATA completely changed that. Within a few clicks, we had reliable event tracking and could finally match ad spend to conversions. The prebuilt GTM container was a huge time saver. Highly recommended for anyone who’s tired of guessing what’s working.

targetweb-ideal

May 30, 2025  on Shopify

I don’t have a technical background, and honestly, I was nervous about setting up GTM for my Shopify store. But Innex DATA made it super simple. The onboarding was clear, and I had my tags firing correctly within 20 minutes. Love that it supports both client and server-side tracking — finally getting more accurate data in GA4. Total game-changer for our analytics.

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