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Customer reviews: GRIN Influencer Marketing

Develop by Grin, Inc.

Reviews (31)

Overall rating
4.2

What Merchants Think

Overall, merchants are quite pleased with "GRIN Influencer Marketing." The app is frequently praised for its comprehensive suite of tools that greatly assist in managing and scaling influencer marketing efforts. Many find it indispensable for efficient operations, especially when integrated with Shopify, as it streamlines communication and order management with creators. While some users have highlighted issues and unmet expectations, the majority see GRIN as a valuable investment for growing their brand and managing influencer relationships effectively.

Key Strengths

  • Seamless integration with Shopify for easy order handling and management.
  • Comprehensive analytics to accurately track KPIs and campaign ROI.
  • Robust suite of features for managing creator relationships and campaigns.
  • Efficient tools for communication and professional interaction with influencers.
  • Responsive customer support and helpful account representatives.
  • Facilitation of bulk email campaigns and influencer outreach.

Common Concerns

  • Occasional bugs and issues that require support intervention.
  • Partnership tool hiccups and issues with effectiveness.
  • Concerns about unmet expectations and deceptive sales tactics by some users.
  • Lack of certain functionalities like selecting shipment options during order fulfillment.
  • Complaints about the curated lists feature not meeting standards.

Final Thoughts

"GRIN Influencer Marketing" is highly regarded for its broad range of impactful features, particularly in the realm of influencer and creator management. Despite some concerns about specific functionalities and sales practices, it remains a favored choice for many brands seeking to enhance their influencer marketing strategies. Its integration with Shopify and supportive customer service further contribute to its appeal as a comprehensive and useful tool in the industry.

Baltic Born

Nov 03, 2024  on Shopify

GRIN has so much to offer there is so much within the platform that I am still learning even after using it for over a year. They make communication with creators easy, have the most amazing connection with Shopify to make placing orders for creators so easy, and have reporting metrics on creator success that so many other platforms don't have. I would recommend it to any business trying to increase their influencer marketing efforts.

Primal Pet Foods

Nov 03, 2024  on Shopify

GRIN seamlessly interfaces with our Shopify store to generate and fulfill order for our influencer campaigns. Support is responsive if there is an issue. Overall the Shopify App works very well.

Vego Garden

Oct 29, 2024  on Shopify

Having utilized GRIN for over 3yrs now, we've found it to be an indispensable tool in our influencer marketing arsenal. The platform is robust, offering a suite of features that cater to the needs of modern brands venturing into the dynamic world of influencer collaborations. GRIN allows us to efficiently manage our creator relationships. The ability to create activations, manage campaigns, and handle payouts all in one place is a huge time saver. Integration with Shopify is seamless, making it easier than ever to place orders and manage discount codes. Effective Communication Tools: The email templates and sequences simplify communication, allowing us to maintain consistency and professionalism in our interactions with influencers. Data Analytics: The platform provides comprehensive analytics that helps us track KPIs and measure the ROI of our campaigns accurately. This data is crucial for making informed decisions and strategizing future campaigns.

KineticKings

Oct 27, 2024  on Shopify

Overall a great software to keep things organized and structured. Makes it easy to build relationships with creators and follow up constantly. Would like for them to update a few bugs here and there but the support team helps out as best as possible!

Navitas Organics

Oct 27, 2024  on Shopify

GRIN is the most useful, intuitive and comprehensive influencer management tool I've ever had the pleasure of using. It has made my job as Social Media Director so much easier and manageable! Between composing project briefs and setting up Activations to tracking content and paying out affiliates, I could not do my job as effectively without GRIN. I have been using it for years now and I will continue to use it as THE tool to support all my Creator Programs.

Natural Rapport

Oct 27, 2024  on Shopify

As a small, family-owned business, we've found GRIN to be a valuable tool in scaling our influencer marketing efforts. It's transformed our manual outreach into efficient, bulk email campaigns and campaign invitations. While the platform is generally user-friendly, we've encountered some occasional hiccups, particularly with the Partnerships tool, but overall, GRIN has been a great investment for our business, helping us grow our brand and build stronger relationships with our influencer community.

Andar

Oct 27, 2024  on Shopify

Grin has been a pretty reliable influencer management software for us over the years. Great for setting up campaigns, glinks, and reviewing analytics.

Cool as a Cucumber

Apr 08, 2024  on Shopify

A Master Class in Deception and Underperformance Grin deceived us throughout the sales process, hiding critical information, overselling the platform, and getting us to sign a 12-month contract with auto-payments that are impossible to stop, even when scammed. We're left with a tool that fails to meet our needs and doesn't deliver what was promised. Their "Curated lists" feature, touted as a white-glove service for creator search, is laughable. The team puts in minimal effort, delivering irrelevant or duplicate influencers. The promised robust discovery tool doesn't exist; they recently added a few search filters that are ineffective. Grin is a resource drain, creating problems instead of solving them. They excel at cold selling and misleading demos, coercing small businesses into a 12 month contract. The reality is far from what's promised. Avoid Grin and save yourself the frustration and wasted money. You'll likely end up trapped in a long-term contract for a product that fails to deliver.

100X Equine, LLC

Mar 22, 2024  on Shopify

Don't waste your money, what the sales person says the software does and what it actually does are 2 different things.

Steve Madden

Sep 25, 2023  on Shopify

Grin has been such a crucial key to not only execute our large gifting efforts, but to find new creators to work with. Our Grin rep has been super helpful and responsive in the rare cases we've had any issues. My favorite part is the Shopify integration that allows the creators to place the orders on their end. Love working with it!

Nomad Internet

Sep 14, 2023  on Shopify

I am one of those people that read reviews, but never write any :) I am writing one today because I am that impressed with Grin. To provide some context: my company started with Grin a some time in the past. It was our first creator CRM, so we didn’t know what we didn’t know. And what we really didn’t know is we got spoiled starting with Grin. We thought that there must be other options out there. If you’re reading this, you may be thinking the same thing. There are. And we used them. It would not be an understatement to say we came crawling back. Grin is that much better than any other Influencer CRM. In fact, we tried to build our own with Zoho CRM. Started to onboard creators and in weeks we lost track of half our collaborations. Everything we thought of. They did. Within 24 hours of moving back to Grin, we had found every collaboration that had fallen through the cracks. Reviews units that needed to be shipped. In other words, they saved our program. Like I first wrote. I never write reviews. But Grin has earned a life long customer!

Pipette

Sep 14, 2023  on Shopify

GRIN has been by far the best investment we have made in our company's influencer and creator marketing efforts. It has allowed us to scale and grow our in-house creator community, and to truly showcase the value of this program through tangible reporting. In addition to bringing everything under one platform (product seeding, contract negotiation, reporting, etc.), the support from the GRIN team is unmatched. Whenever we encounter a bug or something in the platform that isn't working as expected, the support team and our account rep (shout out to Katie G!) are always on it. As the influencer and creator space continues to evolve, we are confident that our investment in GRIN will continue to grow and sustain us.

Skylar

Sep 14, 2023  on Shopify

great to create, fulfill, and track influencer orders to scale. It's been more time efficient for our team as well. The only downside is wish there was the ability in the Grin platform to choose shipment options for fulfillment so if we needed to create the shopify order on the creator's behalf, we can select which shipment method is needed instead of the connection settings!

Clean Simple Eats

Sep 14, 2023  on Shopify

GRIN is the ultimate influencer marketing platform! It truly has it all. We are able to manage our entire affiliate program within this platform and more. The team is so helpful and always go above and beyond whenever we have issues. GRIN has so many great features and I can't recommend them enough.

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