HE: Optimize Audience & Spends

Develop by Shopify

$199-$899

/ Month

Optimize ad spend with real-time data, boosting intent-driven audience targeting.

About HE: Optimize Audience & Spends

Launched Dec 18, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

An intelligence layer that tells Meta and Google what to show, what to fund in ads, & who to chase.

Stores run varied traffic and large product sets, but ad tools often act without full shop context Helium Ad Stack sits on your site, reads every visit and product in real time, and sends cleaner signals back to Meta & Google, so the ads stop chasing low-intent traffic and weak products. You can build intent-based audiences, focus ads on strong SKUs, and see which touchpoints tend to appear before a sale. Built for D2C brands fighting rising CAC. Setup does not need code changes.

Custom Audiences: User can create precise audiences with custom signals on Meta.
Catalog Curation: Find what's working and run ads on them with custom labels.
Ad Attribution: User behaviour analysis based weighted attribution engine.