Happy Birthday Emails by UW

Develop by Shopify

$10-$40

/ Month

28 Days Free Trial

Deepen customer loyalty by celebrating customer Birthdays

Customizable email templates

Analytics dashboard

Birthday email automation

Customer birthday tracking

Personalized discounts

Scheduled sending times

Birthday reminder notifications

About Happy Birthday Emails by UW

Launched Jun 22, 2017

Built by Shopify

Address

Miami, FL, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Send a birthday email with a discount to build loyalty and repeat purchases

Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too.

Send birthday emails with personalised messages and discounts
Run a birthday loyalty campaign with zero ongoing effort
Collect birthdays and age data at checkout, POS, or landing pages
Works with your email platform or sends happy birthday emails for you
Populates Shopify’s customer birthday metafield

Pros

Enhances customer retention by personalizing marketing efforts with birthday emails
Cost-effective loyalty program suitable for Shopify merchants of any size
Provides crucial zero-party data for targeted marketing campaigns and deeper customer insights
Encourages a continuous cycle of engagement by celebrating customers' birthdays

Cons

The benefit of the app heavily depends on the accuracy of the birthday data collected
Relies on email open rates which can vary by industry and customer base
May not be as effective for businesses with a one-time purchase model
Potential for discount abuse if not properly managed

Top Helpful Reviews

Gina's Woofs

Dec 10, 2025 on Shopify

So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.

Lighthearted Candle Company

Sep 19, 2025 on Shopify

This app is fantastic! I love that I had the opportunity to customize a lot of the elements for how this app is implemented. After a few weeks I had a small hiccup with how my birthday members were subscribed so I reached out to the Happy Birthday team. A member on their team, Stu Jones, worked tirelessly to make sure that our app was functioning perfectly. I cannot speak highly enough about how Stu helped our company. I HIGHLY recommend this for any business!

Junior's Cheesecake

Sep 15, 2025 on Shopify

These guys are awesome. Unbelievable support and guidance- AND FAST. When we had challenges, they actually offered up a solution whereby we would no longer need to use their software. These guys are really great. You're in good hands.

Quirksmith

Sep 08, 2025 on Shopify

We've been using this app for over a year. It has been a simple and very relevant way to get users to come back. The support was super prompt whenever we've reached out to them. Easy to use app. Highly recommend!

Secrets

Mar 19, 2025 on Shopify

Es una muy buena app para gestionar los mails de cumpleaños. Me permite que solo pongan su cumpleaños si ya compraron, lo cual ayuda a mi estrategia de marketing. Además, su soporte es amable y me ayudaron cuando lo necesité.

The Handmade Soap Company

Jan 20, 2025 on Shopify

Our company has been using the app since 2023 and it's been great! The interface is extremely straight forward and easy to use. But Stu and the customer service team are what sets the app apart! Quick and helpful guidance!

Moody Fashion

Jan 13, 2025 on Shopify

The app is fantastic – I love it! But the support? Absolutely AMAZING! Super quick and extremely helpful. I can’t recommend it enough.

Bendita

Nov 13, 2024 on Shopify

La app funciona muy bien y Stu está a la orden para cualquier duda o problema que pueda surgir, recomendada.

DryDogs.co.uk

Nov 06, 2024 on Shopify

The app is really good but the customer service is in a different league altogether! I don't use this app in the same way as most people might. My store is a Pet related business and I use this app to collect a dogs name and breed as well as the DOB. Over a few nights, Stu at customer support went above and beyond helping me to add additional features that I needed (metafields etc). Nothing was too much, even when I felt I might be becoming a pain with all my questions. Well done, I wouldn't hesitate to recommend this app to anyone.

San Saru

Sep 18, 2024 on Shopify

The app is great! Just what we needed. The support team is really nice and answers fast, always looking for the confort of the customer.

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