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Fulcrum SaaS

Develop by Shopify
Free plan available

Increasing conversion by delivering personalized experiences

A/b testing
Analyze data
Create segments
Target segments
Custom recommendations
Measure performance

About Fulcrum SaaS

Launched Oct 16, 2023

Categories

Zotabox Social Sharing Buttons logo
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Description

Create real-time personalizations to turn browsers into buyers.

Fulcrum allows e-commerce businesses to understand every user's behavior and target them with personalized experiences. With Fulcrum, you can A/B test and granularly measure the impact of each personalized experience on sales. Fulcrum is built for ease of use and our support team is there with you every step of the way to help you get the most out of the platform.

Fulcrum allows e-commerce businesses to understand every user's behavior and target them with personalized experiences. With Fulcrum, you can A/B test and granularly measure the impact of each personalized experience on sales. Fulcrum is built for ease of use and our support team is there with you every step of the way to help you get the most out of the platform. more
  • Analyze your first-party data and website activity
  • Create actionable user segments based on real-time website behavior
  • Target user segments with “in-the-moment” personalized experiences
  • Build custom recommendation engines for your diverse product line
  • A/B test and measure performance increases across all your KPI’s

Pros

  • Helps e-commerce businesses understand user behavior for personalized experiences
  • Facilitates A/B testing to measure the impact on sales
  • Designed for ease of use for all users
  • Provides comprehensive support to maximize platform utilization
  • Enables analysis of first-party data and website activity
  • Allows creation of user segments based on real-time behavior
  • Can target user segments with personalized experiences in real-time
  • Supports building custom recommendation engines for diverse product lines
  • A/B testing and performance measurement across KPIs offer insights into effectiveness

Cons

  • May require time for new users to understand and implement effectively despite ease of use
  • Potential over-reliance on tool for personalized experiences may affect creative strategy
  • Success relies heavily on the quality and comprehensiveness of customer data collected
  • A/B testing can be resource-intensive, requiring clear strategic planning
  • Might be a steep learning curve for businesses new to data-driven personalization

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