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Forma | Easy customer research logo

Forma | Easy customer research

Develop by Forma
  • Built for Shopify
    • Free App

    The survey app built to lift conversion & collect data for you

    Theme integration
    Customizable surveys
    Real-time data
    Custom discounts
    Export to csv
    Survey builder
    Admin portal
    Survey library
    Claim Offer
    Try for Free

    About Forma | Easy customer research

    Launched Jun 06, 2024

    Categories

    Pop-up Survey

    Built by Forma

    Website Privacy policy
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    Description

    Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences.

    Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences. more
    • Fully customizable survey builder so you can ask your most pressing questions
    • Access to your customer data in the admin portal, with option to export (CSV)
    • Works directly with your theme with customizable CTA/survey style, format, text
    • Full access to a survey and question library across brand and product topics
    • Custom set discount levels and specific questions for each product you sell

    Pros

    • Easy to use customer research tool for Shopify merchants
    • Designed to drive conversion and enhance customer experience
    • Collects zero party data directly from customers
    • Allows for real-time data download to inform business and brand decisions
    • Customizable surveys on the product page
    • Offers small discounts to encourage survey completion
    • Fully customizable survey builder
    • Access and option to export customer data
    • Seamless integration with Shopify themes with customizable CTA/survey styles
    • Access to a survey and question library on various topics
    • Ability to set custom discount levels and specific questions for each product

    Cons

    • Potential dependency on offering discounts which might affect profit margins
    • Customization options might require a learning curve for some users
    • Surveys might detract from user experience if not implemented carefully
    • Limited to Shopify merchants
    • Survey engagement rates might vary and could require optimization over time

    Key Features

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