Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences.

• Fully customizable survey builder so you can ask your most pressing questions
• Access to your customer data in the admin portal, with option to export (CSV)
• Works directly with your theme with customizable CTA/survey style, format, text
• Full access to a survey and question library across brand and product topics
• Custom set discount levels and specific questions for each product you sell