Forma is a powerful customer research tool tailor-made for Shopify merchants, designed to enhance conversion rates and drive business growth. This app enables you to gather valuable insights and data from both abandoned and converted customers, shedding light on your brand, products, and customer preferences. By seamlessly integrating customizable surveys onto your product pages, Forma allows customers to provide feedback in exchange for small discounts, offering immediate answers to pressing business questions while boosting customer satisfaction. The app supports the collection of zero-party data directly from customers, which can be downloaded in real-time to guide strategic brand and business decisions. With a fully customizable survey builder, Shopify merchants can ask targeted questions and access a comprehensive survey and question library. Furthermore, Forma offers an intuitive admin portal to manage and export customer data, and it integrates effortlessly with your theme through adaptable CTA and survey styles. Tailored discount settings and question configurations for individual products allow for a personalized and targeted research approach, ensuring Forma caters to the unique needs of every business.