Very insightful and thoughtful team. Enjoyed digging into the data and some actionable hypotheses around improving conversion. Worth talking to them for sure -- and getting an audit.

We've been really impressed with FERO! Chris and the team delivered a detailed, data-driven analysis that gave us a whole new level of insight into how our customers behave during checkout. It wasn’t just general advice – they highlighted very specific patterns in our own abandonment data and visitor behaviour. One of the things we appreciated most was how clearly everything was presented. The recommendations were highly actionable, and we’re looking forward to testing and improving our checkout flow based on their suggestions. FERO’s approach feels genuinely collaborative. It’s clear that the team understands the e-commerce landscape and is committed to helping us drive real results. If you're looking for a smarter, more personalised checkout experience and want to uncover hidden opportunities for growth, we highly recommend giving FERO a try!

Working with FERO has been very eye-opening. As a premium accessories brand, we’ve always prioritised the customer experience, but FERO helped us see what was actually happening at checkout. The audit revealed distinct behavioural groups in our shoppers (like casual vs. indecisive buyers), and the insights on how to tailor the checkout experience for each group are incredibly actionable. Highly recommend.

FERO delivers a level of insight and analysis that far surpasses what we've been able to achieve with our existing reporting tools—both within Shopify and through third-party partners. Craig has played a key role in providing thoughtful feedback and proactively helping our team uncover deeper opportunities than we imagined. Rodrigo has also been fantastic, offering a comprehensive report on the customer blockers we're facing at checkout. Notably, the insights from FERO extend beyond the checkout experience, influencing broader aspects of our conversion strategy—from landing pages to email flows and overall communications. Huge kudos to the FERO team and the incredible work they're doing!

Chris & Rodrigo have been immensely helpful in aiding our understanding of our customers' behaviour at checkout. They're really responsive when we have questions or feedback, and we've gained valuable insight into our Shopify checkout over the past few weeks!

Had a really great experience with Fero, specifically with Chris and Rodrigo. They put together a super detailed presentation diving into our own checkout abandonment data. Wasn't just generic stuff – they pulled out some genuinely insightful points about our specific situation that we hadn't seen before. Really impressed with the level of detail and how clearly they presented it. Definitely gave us food for thought and potential areas to improve. Big thanks to Chris and Rodrigo!

Craig and Rodrigo have been excellent for us as a business. Craig reached out to us and provided us with game changing insights. Hugely appreciated and couldn't recommend them enough. Go and try Fero yourself!

We've been using fero for a month now and it has been very insightful for our checkout process. The depth of analysis it provides for the checkout stage which is hard to track has given us actionable insights into customer behavior and conversion barriers. The dashboard is easy to navigate and the team at Fero have been incredibly responsive. Their expertise has help us make data-driven decisions to improve customer checkout experience.

We are at the start of our journey with Fero, and so far, the service has been wonderful. The team is very responsive and knowledgeable. Gaining more analysis of our customers checkout behaviours is allowing us to be more strategic in our marketing planning, and re-evaluate our path to checkout too.

We have just had our first month of data and analysis with FERO but have been so impressed already. The depth of analysis is so impressive. Chris and Rodrigo not only undertake the analysis but communicate it so clearly and effectively for what it entails for us, especially in an area where we otherwise struggle to analyse shopper's behaviours and what their barriers to purchasing may be. We are excited to collect even more data so we can have greater analysis and have actionable insights to help improve our checkout performance.