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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,769)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

LAUPRENE SOUTH AFRICA

Jul 14, 2025  on Shopify

We've been using the Facebook & Instagram app by Meta on our Shopify store to connect our product catalog with social media, and overall, the experience has been mixed. The integration between Shopify and Meta platforms is seamless once set up correctly. Our product catalog syncs automatically, making it easy to tag products on Instagram and Facebook, which has helped boost product visibility. The built-in connection with the Meta Pixel also allows us to track customer behaviour and run retargeting ads effectively. However, the initial setup process is not beginner-friendly. It involves multiple steps—from verifying the domain to linking the correct Business Manager, Catalog, and Ad Account—and can be frustrating if you're not familiar with Meta’s backend systems. Approval for Instagram Shopping took longer than expected and lacked clear feedback. Support through the app is limited, and most issues require navigating Facebook Business Manager, which isn't always intuitive. Despite the challenges, the app is a powerful tool for selling across Meta’s platforms once everything is connected properly. For small business owners or new users, there’s a learning curve, but it’s worth the effort. We’d rate it 4 out of 5 stars.

The Wine Concierge

Jul 14, 2025  on Shopify

Entregamax.ec.shop/

Jul 13, 2025  on Shopify

Rafter M Hat Company

Jul 12, 2025  on Shopify

Bakajon

Jul 11, 2025  on Shopify

good

Lady E -n- Co

Jul 11, 2025  on Shopify

Frauenstil Berlin

Jul 11, 2025  on Shopify

TiendaYa

Jul 10, 2025  on Shopify

excelente

shop7ucci

Jul 10, 2025  on Shopify

Still one of the best for staying connected" Facebook remains a powerful platform for connecting with friends, family, and communities. The app makes it easy to share updates, join groups, and promote businesses. While the interface can feel cluttered at times and the algorithm doesn't always show relevant content, it's still one of the most versatile social media tools available. Great for personal use, business pages, and marketplace browsing.

Flexshorts

Jul 10, 2025  on Shopify

Sundari

Jul 09, 2025  on Shopify

Nice.

Cumana Bay

Jul 06, 2025  on Shopify

LETHAL STRIKE LIMITED

Jul 06, 2025  on Shopify

I do not see the shop active on either Facebook or Instagram.

HERBÉLLE

Jul 04, 2025  on Shopify

Teilweise sehr komplex in der Verknüpfung

LOLA Y TULA

Jul 03, 2025  on Shopify

shop7ucci

Jul 03, 2025  on Shopify

Anharo

Jul 02, 2025  on Shopify

Peak Picks

Jul 01, 2025  on Shopify

All the best, Facebook Won my heart!

RWmultimarcas

Jun 30, 2025  on Shopify

não estou conseguindo ativar meu pixel

LIQUIDADORA MANUALIDADES-LIQUICRAFT

Jun 30, 2025  on Shopify

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