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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,490)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

MADISON.cards

Jun 04, 2025  on Shopify

Started off well but instructions unclear and I still can't see my shop after an hour of messing about.

Kanati Tires

Jun 04, 2025  on Shopify

XAYWEAR

May 31, 2025  on Shopify

very difficult setup to do and so many probs that are not assisted

Flowel Brand

May 31, 2025  on Shopify

Chloë Angus Design

May 30, 2025  on Shopify

They have made the app much harder to deal with, but after taking ages to figure it out, it works fine.

Made To Lactate

May 29, 2025  on Shopify

I like the way the app syncs with Facebook and Instagram however I've had multiple issues sorting out the pixel. Facebook meta teams say I need to contact Shopify and Shopify team says I need to contact Facebook, so I am very frustrated at this very point!

Bricks & Minifigs Littleton

May 27, 2025  on Shopify

Difficult to work with, and they send confirmation codes to use, but give no screen or field to enter the code.

Richard Rochon

May 26, 2025  on Shopify

DJ Beard Clothing

May 26, 2025  on Shopify

a huge fight to get set up with little support

Gormae

May 25, 2025  on Shopify

Superwows

May 23, 2025  on Shopify

Millennial Generation

May 22, 2025  on Shopify

fusionstore.ae

May 21, 2025  on Shopify

FILO.STUDIO

May 20, 2025  on Shopify

gianni-sarto-shop

May 16, 2025  on Shopify

Da ich noch keine Erfahrung mit der App habe, kann ich an dieser Stelle noch nichts Relevantes schreiben.

Spio Kids

May 16, 2025  on Shopify

The Nordic Way

May 16, 2025  on Shopify

It is good apart from the fact I cannot activate my fb shop because I am based in the UK. That is quite disappointing.

JR's Toy World

May 15, 2025  on Shopify

It is a struggle trying to get the catalog back on the platform once it is removed for a simple information update

HYBRID ELITE

May 13, 2025  on Shopify

Still not managing to get this working

Johan & Nyström

May 12, 2025  on Shopify

Generally works great, but now it tells me that I have an "Action needed" but I cant click "Open app" and all settings are green and active.

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