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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,445)

Overall rating
3.8

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

MadreForte LLC

Apr 29, 2025  on Shopify

It constantly disconnects. Super annoying.

Dresstique

Apr 27, 2025  on Shopify

my shops still in review since more then 5 days

Manspired

Apr 24, 2025  on Shopify

Data does not share very well and when certain events simply have not happened yet, Facebook flags them as Pixel connectivity problems which is very annoying. Also, the biggest issue is that the Shopify product catalog randomly stops syncing to Facebook, so I'll upload new products and they won't sync with Facebook. And in order to fix the issue I need to uninstall the app from Shopify, delete my catalog in Facebook, reinstall the app in Shopify, reconnect to Facebook and create a new catalog... and then I have to wait for hours to see if the catalog will sync. Many times it does not and I need to contact support who basically tell me to do the same thing over again. It's an absolute joke of an integration. Whoever built it is an idiot. Either that, or Facebook or Shopify keep making changes to the API and breaking things. Either way, it's idiotic and an absolute costly pain in the backside for a business owner.

Lulu Seda

Apr 22, 2025  on Shopify

SEMPRE DA PROBLEMA COM MEUS CATALOGOS

Purposeful Prints LLC

Apr 17, 2025  on Shopify

It never connects to my Meta Business account. Always in review I stayed in review for a year. Finally disconnected and reconnected same issue.

MAMO'S Store

Apr 14, 2025  on Shopify

purtroppo non riesco a collegare shopify a facebook

MariMari

Apr 13, 2025  on Shopify

me ha parecido super dificil poner a rodar mi tienda,

Nero New York

Apr 13, 2025  on Shopify

Plicata

Apr 10, 2025  on Shopify

Ultimamente no puedo conectar mi catálogo, únicamente mi pixel y me presenta un error al hacerlo.

Pacific Pride

Apr 09, 2025  on Shopify

Mcustoms

Apr 06, 2025  on Shopify

Wayward Gent Cocktails

Apr 06, 2025  on Shopify

The app never works for this on iOS and it’s impossible to find on the website because they make it an app version. Very time consuming to get it working

Alma De Agua

Apr 02, 2025  on Shopify

Las aplicaciones se traban y no ofrecen soluciones integrales a los negocios, no es intuitiva ni para el negocio ni para el usuario. Mas que solucionar han llenado de trabas los procesos.

MOJO

Mar 28, 2025  on Shopify

The instagram shopping still does not work

Matches Seeds

Mar 22, 2025  on Shopify

Not working? No support or help to fix issues "Facebook & Instagram Facebook & Instagram have issues that need your attention. Visit their sales channel to resolve them. Learn more". <<< Link shows no issues and there is no more support, no support for products no support for Ads nothing.

FrankLynn Rae

Mar 17, 2025  on Shopify

EZYGRIP

Mar 16, 2025  on Shopify

I don't META KEEPS REJECTING MY BUSINESS ACCOUNT I DON"T UNDERSTAND WHY

TCB-Toni's Craft Boutique

Mar 13, 2025  on Shopify

I am certainly receiving sessions and views, but I have not achieved a single sale out of 8000 views. I am very disappointed with the current progress. I desire sales, but they are simply not materializing.

MOTOELECTRIX

Mar 12, 2025  on Shopify

Set up was very hard and took a while. I have not sold one part to date from the app .

Worth Home Products

Mar 10, 2025  on Shopify

Unfortunately, FB purchases on our shopify store do not allow for any modification to the sale price. If a customer prefers a discount from a damaged item, or wants to purchase a return label from the original purchase we don't have any options to modify the order. It is very limiting and not a good user experience.

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