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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,769)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

HUSKY

Jun 08, 2025  on Shopify

Gruppo Gamma

Jun 08, 2025  on Shopify

Buggy as hell

Ryo Miura Japan

Jun 07, 2025  on Shopify

Muy harto de que no acepte mi tienda. Y no hay forma de ver cómo solucionarlo después de perder horas y horas para la configuración.

Freustaat Bayern Shop

Jun 07, 2025  on Shopify

Wenn man auf Instagram einen Account einrichtet und diesen auf "professionell" setzt, wird das Konto gleich einmal für professionelle Nutzung gesperrt, ohne dass man irgend etwas falsch gemacht hat. Man kann den Instagram-Account dann deshalb nicht mit dem Facebook-Business-Profil und deshalb auch nicht mit dem dem Shopify-Shop verbinden. Das ganze heißt "etablierte Präsenz". Offenbar mus man zuerst einige tausend Follower auf Instagram haben. Also wenn man nicht bereits Instagram-Star oder Influencer ist, sondern einfach seinen Shopify-Shop verbinden will und "klein anfangen" will, bekommt man keine Chance. Facebook kann man einrichten, auch ohne tausende Follower. Warum nicht Instagram? Es ist sehr ärgerlich, wenn man einen Weg sucht, seine Produkte einer breiten Öffentlichkjeit zugänglich zu machen, und dies dann verwehrt wird. Hier müsste Shopify etwas für seine Kunden tun, es ist auch im eigenen Interesse von Shopify, Umsatz zu generieren. Sehr, sehr ärgerlich wie Instagram kleine Shopify-Anfänger ausgrenzt.

TheRaceFans

Jun 06, 2025  on Shopify

VELCAR

Jun 04, 2025  on Shopify

es un pedazo de basura muy dificil de usar que te causa pesadillas si tienes una cuenta personal y una de negocios y es IMPOSIBLKE de conectar de manera personal con shopify, voy a tener que contratar a un maldito ingeniero para que haga este proceso porque yo llevo una semana sin poder hacerlo.

KimYoung K-beauty Shop

Jun 03, 2025  on Shopify

The most terrible experience, First of all its not user friendly on top of it i have try to get approval and its seems like anti terrorist squad. it had become a nightmare just barely get approved to shop on instagram and Facebook.

My Store

Jun 03, 2025  on Shopify

pessimo , apresenta erros que nao existem, o suporte nao sabe nada e minha conta esta parada devido a esta atualizacao horrivel

Luxurious Pet Supplies

Jun 02, 2025  on Shopify

this is the worse thing I've tried to do. Nothing is seamless or easy.

ImStyle™

Jun 02, 2025  on Shopify

impossibile collegare il dataset, assistenza inesistente

Kawaii Stop

Jun 02, 2025  on Shopify

just like the meta company this too is also horrific to use.

XAYWEAR

Jun 02, 2025  on Shopify

very difficult setup to do and so many probs that are not assisted. not getting results with ads even my store performance is 90%+

Latifs

Jun 02, 2025  on Shopify

aquapurelife

Jun 02, 2025  on Shopify

Housses et Housses

Jun 02, 2025  on Shopify

DIZEM QUE É RPECISO FAZER FAZER UMA AÇÃO NECESSÁRIA SÓ QUE ESTA AÇÃO É PARA CRIAR LOJA NO FACEBOOK E INSTAGRAM O QUE AQUI EM PORTUGAL NÃO PODE.

Nova Fire Jewellery

May 31, 2025  on Shopify

WE ARE NOT ALLOWED SHOPS IN RSA SO WHY DOES THE CHANNEL SHOW AN ISSUE NEXT TO EACH PRODUCT WHEN IT IS CLEARLY PUBLISHING TO THE META CAMPAIGN. All this tech and not a brain in sight.

Detour Boutiques

May 31, 2025  on Shopify

The app doesn't work---doesn't connect to my Facebook account properly, and the instructions they give are constantly outdated or unclear.

VisionDrive

May 31, 2025  on Shopify

Une catastrophe vous déconnecter le pixel au moment propice ou on veut commencer à établir une campagne publicitaire, un dégout incommensurable après tant de travail

PAWLII

May 30, 2025  on Shopify

Verknüpfung funktioniert nicht und die Anleitung bzw. Installation ist ein Alptraum.

Casa Kos

May 30, 2025  on Shopify

Con la última actualización de Shopify, sin advertirnos, nos desconectaron las cuentas a medias y no dan soporte.

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