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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,405)

Overall rating
3.9

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

BULK SERUMS

Apr 06, 2025  on Shopify

Cannot use the sync app feature if your shop does not accept shopify pay and if your a skincare business you already know shopify does not process payments for that type of business so why even offer the FB app. for companies that sell skin care products, but yea

Camas de Madera Feliz™

Apr 05, 2025  on Shopify

Stop working and they failed to tell me why

RakelMacc

Apr 05, 2025  on Shopify

It's all showing up as if connected and working. However, there is no shop showing up on FB and IG and after days of trying to work out why, there is no actual help available.

Andrea Bonelli

Apr 04, 2025  on Shopify

Still can't get shop verified yet my page is meta verified.

Astralene

Apr 04, 2025  on Shopify

I am getting banned for no reason. Is this a bug?

Oy surf

Apr 04, 2025  on Shopify

Very limited functionality and therefore not recommended to use. E.g. Draft Orders are tracked as conversions and therefore heavily impact ad results. All of a sudden, we had a ROAS of over 100.

Midwest Dixie Boutique

Apr 03, 2025  on Shopify

This is not a very support friendly app. Keeps running me in circles. Will not connect to my Page.

IIIMariTrendz

Apr 03, 2025  on Shopify

SpaceGallery ArtDepot

Mar 31, 2025  on Shopify

the apps do not connect

UpLevel Design

Mar 31, 2025  on Shopify

Extremely confusing

KariStudio

Mar 30, 2025  on Shopify

The Mains Event

Mar 30, 2025  on Shopify

Completely inefficient and syncing process has been infuriatingly difficult. Also, the meta support caused my store deactivation and then attempting to reactivate, connected it to the incorrect Facebook business profile, therefore blocking it from being accessible on instagram. There is no real time communication, lots of emails and then no ability to respond. I have taken all the steps necessary and I feel your support team caused this chaos and now there is no one to actually communicate about it with. Very dissatisfied.

Hansei Furniture

Mar 29, 2025  on Shopify

kansy

Mar 29, 2025  on Shopify

Ellar Nova

Mar 29, 2025  on Shopify

Connecting Shopify and syncing the process is very complicated and overwhelming. It's NOT USER FRIENDLY. As you would expect, FB should be in this age of technology.

shoparug

Mar 28, 2025  on Shopify

too many bugs

runwayfashionista.com

Mar 27, 2025  on Shopify

Facebook the No customer service company, constantly rejecting products that are well within community standards. Faceless appalling company to deal with

Grabuster

Mar 27, 2025  on Shopify

facebook & Meta is really problematic and it's not working at all. my shop is in review for long time and I'm not able to install easy the pixel. relly convoluted even with integration.

My Store

Mar 27, 2025  on Shopify

The integration is terrible. And tech support was terrible

Yellow Nell Studios

Mar 27, 2025  on Shopify

Terrible experience so far. Unable to get shop verified, but no details on why other that not meeting compliance requirements. No way to get support of an actual human, I'm fairly tech savvy but just being sent in circles. Incredibly frustrating.

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