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Customer reviews: Facebook & Instagram

Develop by Meta

The Shopify Facebook app helps merchants seamlessly integrate their store with Facebook to sell products, run ads, and engage customers. Reading reviews from real users can help you decide if it’s the right tool to grow your business.

Reviews (4,445)

Overall rating
3.8

What Merchants Think

The app "Facebook & Instagram" receives mixed reviews from users. Many appreciate its potential for expanding sales channels and reaching wider audiences, yet highlight significant challenges with integrations and limited customer support. While some users experience smooth functionality, others struggle with account verification and setup complexities, leading to frustration and dissatisfaction.

Key Strengths

  • Enhances sales by reaching broader audiences on Facebook and Instagram
  • Simplifies product synchronization and ad management
  • Intuitive interface for seamless navigation and engagement
  • Effective in boosting sales and engagement for some merchants
  • Affordable ad pricing for small businesses

Common Concerns

  • Difficulties with account setup and store integration
  • Lack of responsive customer support and unresolved technical issues
  • Frequent re-verification and approval delays
  • Challenges with inventory management and catalog visibility
  • Perceived inefficiency and unfriendliness of the user interface
  • Complexity in adhering to policies and platform updates

Final Thoughts

Overall, the "Facebook & Instagram" app presents a valuable tool for merchants looking to expand their digital marketing efforts and sales capabilities, but persistent technical difficulties and lack of support diminish its potential. For optimal use, improving support infrastructure and streamlining integration processes could greatly enhance user experience and satisfaction.

Juliet Best Art

Apr 29, 2025  on Shopify

Instead of making me jump backwards through hoops trying to work through various settings on both the Shopify and Meta side to try and get this to work, could you not just have stated up front that Shops on Meta are not available in New Zealand. An hour of my time I'll never get back...!

The Country Crib

Apr 28, 2025  on Shopify

really bad! so clunky, syncing issues and not user friendly at all.

Charlotte Designs

Apr 27, 2025  on Shopify

Impossible to get connected

Joy Because Of™

Apr 27, 2025  on Shopify

Probably the most difficult thing I have ever done on the internet. The directions seem clear yet do not work. The support is as if coming from am automated response system without any human common sense help. And even once it seems like I've received help, it still doesn't work. I submitted an ad without even having a stupid pixel active...which seem like a waste of 20 bucks. I'd like to submit another ad, but I still do not have an active pixel, so I am not going to do it. I wish someone from Facebook/Meta would actually assist me with their system.

ZenVital Health

Apr 27, 2025  on Shopify

zakomplicirano

Wachstumsland

Apr 27, 2025  on Shopify

Geht nicht

Ironhead Golf Live

Apr 26, 2025  on Shopify

Just so much trouble getting it to work. Otherwise I would give it a good review! Thank you

American Deadstock

Apr 26, 2025  on Shopify

The absolute worst product.

O-SOME TASTE

Apr 26, 2025  on Shopify

#moi Colibri

Apr 26, 2025  on Shopify

Incompréhensible!

FATTIMIEI

Apr 26, 2025  on Shopify

Terrible en europa, no funciona nada!!!!

Low Class Cycle Supply

Apr 25, 2025  on Shopify

Meta is absolute garbage when it comes to customer service. I have been trying to connect my shop AND pay for ads for over a week. I have contacted support 2x per day at this point and still nothing. TRASH

Ultimate Pool Tools

Apr 24, 2025  on Shopify

Windrift Woodworks

Apr 24, 2025  on Shopify

Blanc Noir Online Store

Apr 24, 2025  on Shopify

The returns are a NIGHTMARE and have to be manually done

TradingCardSets.Com

Apr 24, 2025  on Shopify

Analytics are way off. I’ve verified traffic from paid Facebook / Instagram ads, yet the app still reports **zero** views and activity. Meta support brushed it aside, claiming my ads simply “don’t work.” If the tracking can’t register real, paid traffic, it’s useless for performance analysis.

The March Initiative

Apr 23, 2025  on Shopify

Ingenting fungerar och man får hela tiden felmeddelanden som: "Sorry, something went wrong. We're working on getting this fixed as soon as we can. Go back" Jag har spenderat timmar på att försöka lösa det, men hamnar bara i en loop av värdelösa hjälpsidor

Marsel Delights UK LTD

Apr 22, 2025  on Shopify

FnC workshop

Apr 20, 2025  on Shopify

each time you have app update, mess my store

Pose Posture Correctors

Apr 19, 2025  on Shopify

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