EdgeTag App Review: Features, Pros & Cons for Shopify

Customer reviews: Blotout EdgeTag

EdgeTag is a Shopify app designed to streamline product tagging and improve store organization. This review covers its features, pros, cons, and real user experiences to help merchants make an informed decision.

Reviews (25)

Overall rating

4.1

5

19
4
3
2

1
1

3

What Merchants Think

Overall, merchants find "Blotout EdgeTag" to be a valuable addition to their digital marketing stack, particularly noting increased performance and better data integration with platforms like Meta, Klaviyo, and TikTok. While many praise the effectiveness and support provided by the Blotout team, some users note challenges with onboarding and customer service responsiveness.

Key Strengths

Significant performance lift across PPC channels, particularly on Meta
Advanced event matching capabilities and enhanced attribution features
Responsive and dedicated support team, praised for their involvement and innovation
High-quality event data enabling increased return on ad spend (ROAS)
Effective at simplifying complex server-side tracking integrations

Common Concerns

Issues with onboarding and customer support responsiveness
Some users experienced integration challenges with DNS records
Cost-effectiveness questioned by some, citing marginal improvements in event matching
Concerns over billing and refunds for unused or ineffective upgrades

Final Thoughts

"Blotout EdgeTag" is generally well-received for its capability to enhance digital marketing efforts through improved data tracking and integration. Merchants find its features beneficial for boosting ad performance, but prospective users should consider potential onboarding hurdles and evaluate the cost against their specific needs.

The History List

Mar 14, 2023 on Shopify

Blotout has been a game-changer for our store's marketing efforts. Its advanced event matching capabilities and lifetime customer ID have allowed us to accurately track customer behavior across multiple devices and platforms, which has led to a significant improvement in ad performance and a reduction in CAC. The team at Blotout has been very responsive and helpful throughout the entire process. They've been able to deliver on their promises, and their lifetime analytics and multi-touch attribution have provided valuable insights into our customers' journeys. Moreover, Blotout's active Slack channel has been a good resource for us to ask questions, share insights, and collaborate with other marketing professionals. Overall, we're very pleased with the results that Blotout has brought to our store and are counting on the app and the team at Blotout as we continue to improve our marketing strategy in the post-cookie world.

Swanky Badger

Dec 13, 2022 on Shopify

EdgeTag works! It delivered an ROI impact across ALL Ad Platforms (Facebook, Instagram, Tiktok, and Google, etc) as well as Email and Text. EdgeTags connects all your data and super charges your pixels. This means higher quality audiences and more accurate remarketing for better results. Would highly recommend the software and the Blotout Team!