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Blotout EdgeTag logo

Blotout EdgeTag

Develop by Shopify

$49.99-$249.99

/ Month
7 Days Free Trial

Increase re-marketing audiences real time on all your channels

No-code setup
First-party data
Audience expansion
Lifetime customer id
Universal c-api

About Blotout EdgeTag

Launched Jun 23, 2022

Categories

Built by Shopify

Address

2/290 Boundary Street, Spring Hill, QLD, 4000, AU

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Description

Drive more sales in the post-cookie era by restoring customer identity.

Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI.

Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. more
  • Lifetime customer ID that’s always accurate and never blocked
  • No-code solution takes minutes to set up and immediately gets to work
  • Universal C-API delivers marketing signals to all your growth channels
  • Expand audiences on Meta, Klaviyo, and other platforms
  • First-party data relationship builds customer loyalty and maintains compliance

Pros

  • Lifetime customer ID that’s always accurate and never blocked
  • No-code solution takes minutes to set up and immediately gets to work
  • Universal C-API delivers marketing signals to all your growth channels
  • Expand audiences on Meta, Klaviyo, and other platforms
  • First-party data relationship builds customer loyalty and maintains compliance
  • Immediately increases your Event Match Quality score, driving down CPC
  • Helps in recovering lost carts, delivering a significant ROI boost

Cons

  • Dependence on third-party reviews and feedback to ensure continuous improvement
  • Potential complexity in managing and interpreting first-party data for some users
  • May require integrations with other marketing tools and platforms, leading to possible compatibility issues

Top Helpful Reviews

Elevete Patisserie

Jan 13, 2026  on Shopify

I came across Blotout through an Email Marketing and connected with the founder Mandar. Managed to speak to him and then connected with his team to get into onboarding. His support team Priyanjana and Aparimit is super helpful and have helped me connect and disconnect(from other sources) patiently. We saw better results with Blotout and we are sticking with it. Appreciate the teams help from the founder to the onboarding team, cheers to each one of you!

Habit Nest

Jun 21, 2025  on Shopify

The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout!

TheCustomGoodsCo

Nov 11, 2024  on Shopify

We never got properly onboarded. Initial call was great but we must of got lost in their slack. Not sure if we have been getting charged for the app too? Would appreciate a refund if so.

ELO

Sep 18, 2024  on Shopify

Tried to use. Couldn't integrate as it wouldn't populate the DNS record. I had this error shown. We're on Hydrogen so I assumed there was some integration issue but couldn't get past this step. Reached out to support 5 days ago to no avail. "Adding DNS records is crucial for pixel to work as first-party. Pixel will not work without DNS set up."

NATPAT

Sep 10, 2024  on Shopify

Love the app. Helped us to turn things around with Meta during instability issues. The team is super responsive and helpful.

Honest Paws

Aug 13, 2024  on Shopify

Practically a cheat code for increasing sales across PPC channels. Highly recommend. Easy to enable and very effective at improving sales.

Tumbler Rolling Knife Sharpener

Jul 27, 2024  on Shopify

We absolutely love and highly recommend Blotout to all Shopify stores. The performance lift alone justifies their use, but what truly sets them apart is their outstanding team. They go above and beyond to serve their clients, making it feel like they are an actual part of your business, which is very rare to find. Blotout, especially their CEO Mandar, is deeply invested in the success of all their brands. This team is undeniably the best I’ve ever worked with, and their product is the real deal!

The Beard Struggle

Jul 27, 2024  on Shopify

Mandar and his team are exceptional! They consistently provide us with the attention we need and have significantly simplified our tracking, especially since we're on headless, where most apps fall short. Blotout continually develops new features and analytics to support their customers.

Laura Geller Beauty

Jul 23, 2024  on Shopify

I can't say enough good things about Blotout and the team behind them. Mandar really cares about helping brands solve the complexities that come with CAPI, server side integration and pixel issues in general. Their tool and support are top notch. I've worked with 3 other server side tools in the past and had all but given up and resorted to just using the native Shopify CAPI setup but I'm so glad I decided to work with Blotout instead.

Habit Nest

Jul 23, 2024  on Shopify

The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout! ⭐️⭐️⭐️⭐️⭐️

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