7.8
Blotout EdgeTag logo

Blotout EdgeTag

Develop by Blotout

$49.99-$249.99

/ Month
7 Days Free Trial

Increase re-marketing audiences real time on all your channels

No-code setup
First-party data
Audience expansion
Lifetime customer id
Universal c-api
8 Reviews
7.8

About Blotout EdgeTag

Launched Jun 24, 2022

Categories

Built by Blotout

Email :

[email protected]

Address

44401 Chantecler Ct, Fremont, CA, 94539, US

Website Privacy policy
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Description

Drive more sales in the post-cookie era by restoring customer identity.

Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI.

Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. more
  • Lifetime customer ID that’s always accurate and never blocked
  • No-code solution takes minutes to set up and immediately gets to work
  • Universal C-API delivers marketing signals to all your growth channels
  • Expand audiences on Meta, Klaviyo, and other platforms
  • First-party data relationship builds customer loyalty and maintains compliance

Pros

  • Lifetime customer ID that’s always accurate and never blocked
  • No-code solution takes minutes to set up and immediately gets to work
  • Universal C-API delivers marketing signals to all your growth channels
  • Expand audiences on Meta, Klaviyo, and other platforms
  • First-party data relationship builds customer loyalty and maintains compliance
  • Immediately increases your Event Match Quality score, driving down CPC
  • Helps in recovering lost carts, delivering a significant ROI boost

Cons

  • Dependence on third-party reviews and feedback to ensure continuous improvement
  • Potential complexity in managing and interpreting first-party data for some users
  • May require integrations with other marketing tools and platforms, leading to possible compatibility issues

Top Helpful Reviews

View all reviews

TheCustomGoodsCo

Nov 11, 2024  on Shopify

We never got properly onboarded. Initial call was great but we must of got lost in their slack. Not sure if we have been getting charged for the app too? Would appreciate a refund if so.

ELO

Sep 18, 2024  on Shopify

Tried to use. Couldn't integrate as it wouldn't populate the DNS record. I had this error shown. We're on Hydrogen so I assumed there was some integration issue but couldn't get past this step. Reached out to support 5 days ago to no avail. "Adding DNS records is crucial for pixel to work as first-party. Pixel will not work without DNS set up."

NATPAT

Sep 10, 2024  on Shopify

Love the app. Helped us to turn things around with Meta during instability issues. The team is super responsive and helpful.

Honest Paws

Aug 13, 2024  on Shopify

Practically a cheat code for increasing sales across PPC channels. Highly recommend. Easy to enable and very effective at improving sales.

Tumbler Rolling Knife Sharpener

Jul 27, 2024  on Shopify

We absolutely love and highly recommend Blotout to all Shopify stores. The performance lift alone justifies their use, but what truly sets them apart is their outstanding team. They go above and beyond to serve their clients, making it feel like they are an actual part of your business, which is very rare to find. Blotout, especially their CEO Mandar, is deeply invested in the success of all their brands. This team is undeniably the best I’ve ever worked with, and their product is the real deal!

The Beard Struggle

Jul 27, 2024  on Shopify

Mandar and his team are exceptional! They consistently provide us with the attention we need and have significantly simplified our tracking, especially since we're on headless, where most apps fall short. Blotout continually develops new features and analytics to support their customers.

Laura Geller Beauty

Jul 23, 2024  on Shopify

I can't say enough good things about Blotout and the team behind them. Mandar really cares about helping brands solve the complexities that come with CAPI, server side integration and pixel issues in general. Their tool and support are top notch. I've worked with 3 other server side tools in the past and had all but given up and resorted to just using the native Shopify CAPI setup but I'm so glad I decided to work with Blotout instead.

Habit Nest

Jul 23, 2024  on Shopify

The Blotout team is undeniably the best I've ever worked with. They feel like an actual part of your business, beyond a partner. The team is always pushing innovation...and we're excited by the fact they always try to break new ground -- which is what you want when it comes to world of Meta. Huge huge props to the whole team of bloutout! ⭐️⭐️⭐️⭐️⭐️

Shinesty

Jul 23, 2024  on Shopify

I have never seen a more involved team in ensuring the success of every brand on their platform. The community their building, and the hands on approach they're willing to do to win and maintain business is extraordinary. Our match quality improved substantially on Meta and other platforms. While not a "silver bullet" in and of itself, it's nice reassurance that we're feeding channels with robust data. From a tech standpoint the tools are very robust. If our CTO was writing instead of me (co-founder, CMO) this he'd say something like "it's exactly how we would have built this internally and is well engineered."

plug

Jul 23, 2024  on Shopify

Blotout is an essential tool for all Shopify stores. Its advanced technology has significantly enhanced our attribution capabilities, providing higher quality event data for all of our pixels. This improvement has directly contributed to a higher ROAS across our ads, emails, and more. If you are utilizing Klaviyo, Meta Ads, TikTok Ads, or other marketing platforms, Blotout is an indispensable resource.

Fjord

Jul 23, 2024  on Shopify

Blotout have really taken the stress out of tracking for us. We measured the uplift in matched events and can now be at peace knowing everything is covered.

Abbott Lyon

Jul 23, 2024  on Shopify

Blotout has helped us increase the quality of our event matching across all digital channels. The team are amazing and move at lightning speed with the developments.

Jones Road

Jul 23, 2024  on Shopify

Love Blotout. Mandar and the team offer excellent support. Has helped improve our meta performance and trigger a lot more Klaviyo flows.

Popov Leather®

Jul 21, 2024  on Shopify

After using Blotout for a couple months, we decided to drop them from our stack and noticed no difference. If anything, Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway (it's very easy to spot check these). Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity. Install Shopify CAPI and save money.

Sem Costura

Jul 19, 2024  on Shopify

Blotout EdgeTag has greatly improved the signals from my Facebook ad account and integrated Klaviyo, TikTok, and Google with the same quality. Whenever I have an issue, the team is always available to solve it and make configurations according to my needs.

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