Drop: Instagram DM Marketing

Develop by Shopify

$99-$999

/ Month

14 Days Free Trial

Turn your social media engagement into revenue.

Data collection

Engage via dms

Automated dm ads

Pre-built story templates

Conversion through social

Increase customer loyalty

About Drop: Instagram DM Marketing

Launched Dec 12, 2022

Built by Shopify

Address

101 Ave of the Americas, New York, NY, 10013, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Grow your business with AI-powered automation for Instagram DMs at scale.

Drop revolutionizes Instagram DMs, turning them into powerful tools for engagement and growth. Through our exclusive partnership with Meta, you can build a subscriber list directly from your DMs, similar to email or SMS marketing, but on your audience’s preferred platform.

Automated Messaging: Send targeted DM at scale!
Subscriber Building: Capture and expand your audience directly from DMs.
AI-Driven Campaigns: Utilize AI to draft campaigns, ensuring 1:1 message.
Increase conversions by keeping the customer engagement and journey on social
Collect more data from your social audience, increase conversion and loyalty

Pros

Transforms social media engagement into revenue, effectively monetizing Instagram followings
Engages with followers through direct messages, creating a personalized customer interaction at scale
Converts Instagram following into a major acquisition channel, driving growth and customer feedback
Reduces cost per acquisition (CPA) and increases return on ad spend (ROAS) with automated Direct Message Ads
Provides pre-built story templates popular among leading Shopify Plus merchants, simplifying implementation
Enhances conversions by maintaining customer engagement within the social media platform
Gathers valuable data from social media audiences, boosting conversion rates and customer loyalty

Cons

Limited to users with significant Instagram followings, reducing its appeal for smaller brands or individuals
Heavily reliant on Instagram, which might be a barrier for businesses focusing on other social platforms
Automated direct messaging could be perceived as impersonal or spammy by some users
Depends on Instagram's platform policies and changes, which could impact its functionality